What kind of content does Morgan make?
Morgan transforms houses into dream homes with practical DIY renovation and interior design tips. On Instagram, they showcase inspiring projects, from mastering bold painting techniques like color drenching to adding elegant trim work. Morgan’s feed is a go-to for discovering unique home decor finds and learning how to infuse any space with a personal, cozy atmosphere.
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Who is Morgan’s audience?
Morgan's audience consists of US-based individuals actively seeking inspiration and practical advice for home improvement projects. Their intent signals are strong, evidenced by high engagement on content related to home renovation, interior design, and DIY. With an Instagram engagement rate of 1.87%, Morgan's audience engagement quality appears to be above the platform benchmark (~1.5% ER), suggesting a highly receptive and interactive community. This indicates a valuable audience for brands in the home goods, tools, and decor sectors.
Which creators are similar to Morgan?
If you're looking for creators like this creator, you'll find inspiration for your next home renovation, interior design project, or DIY decor adventure.
Amanda Walker
Instagram @dwellaware
This creator focuses on home renovation and DIY projects. They share videos detailing how to update walls, including adding picture frame and fluted trim, and experimenting with different paint colours. They also showcase tutorials on using tools like brad nailers and laser levels, and demonstrate how to apply wood glaze to doors. Additionally, they post about organising outdoor spaces and creating photo displays.
Lucy Heywood
Instagram @wheretheheywoodslive
This creator posts videos about home renovation and interior design projects. They share their experiences with DIY tasks, including painting furniture, tiling bathrooms, and upcycling items. The creator also documents their home organisation efforts and shares tips for creating a cosy living space. They frequently feature home accessory hauls and discuss their journey with a house renovation.
Jordan
Instagram @goldenhourabode
This creator focuses on home renovation and decoration content. They frequently share DIY projects, such as transforming old furniture like filing cabinets and bistro sets into planters and outdoor seating. Many videos showcase updating spaces like sunrooms, bathrooms, and kitchens, often featuring new appliances and decor. The creator also highlights thrift store finds and shares their process for styling different areas of their home, including their beauty room and living room.
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