Lucy Heywood

What kind of content does Lucy Heywood make?

Lucy Heywood's Instagram feed is a vibrant showcase of her home renovation and interior design journey. Viewers can follow along with her DIY projects, from furniture upcycling to bathroom tiling, and gain inspiration for creating a cosy, organised living space. Her content offers an authentic look at house renovation, often featuring home accessory hauls and practical tips for transforming a house into a dream home.

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Content categories

Cleaning

Construction

Family

Lifestyle

Property

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Been trying to think of how to fill my gorgeous @dunelmuk window pot from @laburnumhouse_reno (thank you again and see you in a min haha) when I happened to spot this absolute BARGAIN of 3 goooooood sized plants for £10 at @bandq_uk 😍 You can't go wrong with Verve & there was so so many combinations of plants in the bags too!

#houseaccount #houseplants #homeinspo #homeaccesories #pottedplants

@dunelmuk I love you I love you I love you

#homeaccount #nursery #nurseryinspo #nurseryideas #diy

I am crying why am I so awkward. But thank you @smolproducts for sending me some bits! So so excited to be using a product that helps me cut my carbon footprint, stop using bottles and bottles of soap and have these refillable ones instead AND it's made from recycled plastic! Winner winner.

#cleaningproducts #smolrevolution #smol #cleaning #homeaccount

DIY fail 😂 The ADHD won this morning and I was making flat pack furniture before I'd even got out of my PJ's. Then I realised I'd put the door on upside down 🙃 Maybe hangovers and diy don't work so well after all xox

Who is Lucy Heywood’s audience?

Lucy Heywood's audience is likely comprised of homeowners and aspiring renovators in GB seeking practical advice and inspiration for DIY projects, interior design, and home organization. Their high Instagram engagement rate (23.04%), significantly exceeding benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicates a highly invested and responsive community. This suggests strong intent signals for product recommendations, tutorials, and potentially sponsored content related to home improvement and decor.

Which creators are similar to Lucy Heywood?

If you're looking for creators like this creator, you'll find inspiration for your own home renovation, interior design, and DIY projects.

The_Jolly_Reno

TikTok @the_jolly_reno

This creator posts videos about home renovation and DIY projects. They often share 'before and after' transformations of different rooms in their house, showcasing the process of painting, decorating, and updating their living spaces. They also create content related to crafts, such as festive decorations, and comedic lip-sync videos inspired by popular culture.

Cleaning

Comedy

Construction

Our4_bedreno

TikTok @our4_bedreno

This creator shares videos related to home renovation and decoration. They showcase recent purchases for their home, such as items from H&M Home. The content also includes DIY projects like wallpapering and changing door hardware. Additionally, the creator documents 'Sunday resets' and home refreshes, often featuring cosy aesthetics.

Cleaning

Construction

Lifestyle

Ems Home Reno

TikTok @em_kernaghan

This creator posts videos about home renovations and interior design projects. They share updates on their house transformations, including progress on flooring, stairs, and bathrooms. The content also features festive holiday decorations and gift ideas.

Cleaning

Construction

Family