What kind of content does Masarra make?
Masarra offers a vibrant collection of Middle Eastern and Mediterranean-inspired recipes, perfect for everyday meals and special occasions like Ramadan. Their engaging TikTok and Instagram tutorials showcase how to create delicious main courses, from succulent shawarma to comforting stews, alongside tempting desserts and dips. Masarra's approachable style makes complex dishes feel accessible, ideal for brands looking to connect with a home cooking audience.
Are you a brand that’s partnered with Masarra?
Verify your partnership
Who is Masarra’s audience?
Masarra's audience is likely comprised of individuals interested in exploring Middle Eastern and Mediterranean flavors, particularly those seeking accessible home-cooking solutions. Their intent signals are strong, evidenced by high engagement rates that surpass benchmarks on both TikTok (3.46% vs. 3.0%) and Instagram (2.64% vs. 1.5%). This suggests a highly receptive and actively participating community, indicating excellent potential for brand partnerships focused on food products, kitchenware, or lifestyle brands resonating with cultural and culinary exploration.
Which creators are similar to Masarra?
If you're looking for creators like Masarra, you'll find them perfect for home cooks eager to explore vibrant Middle Eastern and Mediterranean flavors with simple, delicious recipes.
Kausar Raja
TikTok @kauscooks · Instagram @kauscooks
This creator shares recipes for a variety of dishes. Their content includes recipes for baked goods like cookies and pies, as well as main courses such as lasagne and pies. They also post recipes for snacks and appetisers, including loaded garlic bread and stuffed naans. Many of their recipes are suitable for special occasions like Ramadan and Iftar.
Cooking With Zainab
TikTok @cookingwzainab · Instagram @cookingwithzainab
This creator shares recipes for a variety of dishes, often with a focus on comfort food and quick meal ideas. They provide step-by-step instructions and ingredient lists for dishes such as roast lamb, crispy salmon bowls, and cheesy chicken karahi. Many of their recipes are suitable for Ramadan, with options for Iftar and suhoor preparation. They also share posts about desserts, including brownies and cheesecake hacks, and breakfast ideas.
Carole
Instagram @caroleosbornefood
This creator focuses on producing straightforward and practical cooking videos featuring healthy meal ideas. Their content showcases a variety of recipes ranging from quick breakfasts and snacks to nutritious dinners and seasonal desserts. Each video provides clear, step-by-step instructions designed to make home cooking accessible and efficient for everyday dining.
Frequently asked questions
Sign in to view Masarra's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Masarra today
You can use Nutcake’s agentic tools for free. Sign up today to work with Masarra on your creator campaign.