What kind of content does Bex make?
Bex offers engaging hair care and styling advice across TikTok and Instagram. Viewers can find step-by-step tutorials for popular hairstyles, from heatless curls to polished updos. Bex also provides an authentic look into the world of hairdressing through behind-the-scenes content from their apprenticeship, alongside honest reviews of hair products and tools.
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Who is Bex’s audience?
Bex's audience is likely comprised of individuals actively seeking hair care advice and styling inspiration, with a strong interest in product recommendations and learning new techniques. Their high engagement rates on both TikTok (6.10% ER) and Instagram (4.36% ER) significantly surpass industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and interactive community. This suggests a strong intent to consume educational content and a propensity to engage with sponsored product reviews and tutorials, making Bex a valuable partner for brands in the beauty and haircare sector.
Which creators are similar to Bex?
If you're looking for creators like this creator, you'll find inspiration for your own hair journey through expert tips, product reviews, and engaging tutorials.
Amber Rose Peake
TikTok @amberrosepeakehair · Instagram @amberrosepeakehair
This creator shares tutorials and tips on various hairstyling techniques. They demonstrate how to achieve different looks using tools like the Dyson Airwrap, focusing on styles such as pin curls and heatless blowouts. The creator also provides advice on hair care routines, addressing common issues like knots and tangles, and emphasizes the benefits of double shampooing. Additionally, they participate in hair-related challenges for charity.
Mark John Hair
TikTok @markjohnhair · Instagram @markjohnhair
This creator makes videos about hairstyling tutorials. They demonstrate various techniques for creating updos, messy buns, and braided styles. Many videos focus on heatless styling methods and use of hair accessories to achieve different looks. The creator also features hair tools like thermal brushes and offers tips for adding volume and shine.
Ellie Pembs
TikTok @ellie_pembs
This creator shares videos about hair care routines, including washing, conditioning, and styling techniques. They demonstrate heatless curling methods and overnight blowout styles. The creator also posts about makeup tutorials, focusing on natural looks and skincare routines.
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