What kind of content does Bex make?
Bex offers engaging hair care and styling content across TikTok and Instagram. She shares practical tutorials for achieving popular hairstyles, from heatless curls to polished updos, alongside honest product reviews for treatments and tools. Viewers also get a unique look into her journey as a hairdressing apprentice, with behind-the-scenes glimpses from the salon.
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Who is Bex’s audience?
Bex's audience is likely composed of individuals actively seeking hair care advice, styling tutorials, and product recommendations, primarily from the GB region. Their high engagement rates (TikTok 6.10% ER, Instagram 4.36% ER) significantly exceed platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and invested community. This suggests strong intent signals for sponsored content related to hair products, tools, and educational courses, promising high-quality engagement and conversion potential.
Which creators are similar to Bex?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking hair care tips, styling tutorials, and honest product reviews from a budding professional.
Amber Rose Peake
TikTok @amberrosepeakehair · Instagram @amberrosepeakehair
This creator shares tutorials and tips on various hairstyling techniques. They demonstrate how to achieve different looks using tools like the Dyson Airwrap, focusing on styles such as pin curls and heatless blowouts. The creator also provides advice on hair care routines, addressing common issues like knots and tangles, and emphasizes the benefits of double shampooing. Additionally, they participate in hair-related challenges for charity.
Mark John Hair
TikTok @markjohnhair · Instagram @markjohnhair
This creator makes videos about hairstyling tutorials. They demonstrate various techniques for creating updos, messy buns, and braided styles. Many videos focus on heatless styling methods and use of hair accessories to achieve different looks. The creator also features hair tools like thermal brushes and offers tips for adding volume and shine.
Ellie Pembs
TikTok @ellie_pembs
This creator shares videos about hair care routines, including washing, conditioning, and styling techniques. They demonstrate heatless curling methods and overnight blowout styles. The creator also posts about makeup tutorials, focusing on natural looks and skincare routines.
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