What kind of content does Ellie Pembs make?
Ellie Pembs offers a fresh perspective on beauty, sharing engaging video content across TikTok. Her expertise shines through in detailed hair care routines, from wash-day essentials to mastering heatless curls and overnight styling techniques. Ellie also delights her audience with natural makeup tutorials and effective skincare advice, making her a go-to source for accessible beauty inspiration.
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Who is Ellie Pembs’s audience?
Ellie Pembs' audience is likely comprised of individuals interested in accessible beauty routines and styling tips, primarily from the UK. Their high engagement rate (5.09% ER on TikTok, significantly above benchmarks like TikTok's ~3.0%) suggests they are actively seeking and responding to her content, indicating strong intent for learning and replicating her techniques. This audience is likely to be highly receptive to product recommendations and further tutorials, offering a valuable opportunity for brands seeking engaged beauty consumers.
Which creators are similar to Ellie Pembs?
If you're looking for creators like this creator, you'll love beauty gurus who share hair care tips, makeup tutorials, and skincare routines for achieving effortless styles.
Meg Feather
TikTok @megfeather · Instagram @megfeather
This creator shares videos focused on hair care and styling. They demonstrate techniques for achieving heatless curls using overnight rods and provide detailed tutorials on hair oiling routines, emphasizing scalp stimulation and even product distribution. The creator also offers recommendations for shampoos, conditioners, and serums specifically suited for fine hair, aiming to prevent it from feeling weighed down. Additionally, they discuss hair growth strategies and express a personal goal of growing long, healthy hair.
Bex
TikTok @bexdoeshair · Instagram @bexweston_
This creator focuses on hair care and styling. They share tutorials and tips on achieving various hairstyles, including heatless curls, sleek buns, and bouncy blow-dries. The creator also documents their experiences as a hairdressing apprentice, showing behind-the-scenes content from the salon. They often feature product reviews and recommendations for hair treatments, styling tools, and sprays.
Hasini Kay
TikTok @hasinikay · Instagram @hasinikay
This creator posts videos about beauty and lifestyle topics. They share content about skincare routines, including treatments like facials and aqua peels. The creator also discusses hair care, focusing on hair growth and treatments for hair loss, as well as styling curly hair. Additionally, they document decluttering their home, participating in project pans, and sharing hauls from sales.
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