What kind of content does Emily make?
Emily creates engaging makeup and skincare content, focusing on detailed tutorials and honest product reviews. Her expertise spans everything from lip products to foundations, and she's a go-to for achieving that coveted 'glass skin' glow. Brands like Maybelline and Huda Beauty are frequently featured, reaching audiences who shop at retailers like Boots and Superdrug.
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Who is Emily’s audience?
Emily's audience is likely comprised of individuals actively seeking beauty advice and product recommendations, particularly those interested in achieving a "glass skin" aesthetic. Their intent signals are strong, indicated by their engagement with makeup and skincare tutorials and reviews. While Emily's current Instagram engagement rate of 0.98% is below the benchmark for platforms like TikTok (3.0%) and YouTube (2.0%), it's on par with Instagram's typical range (1.5%). This suggests a receptive but potentially growing audience, offering opportunities for content optimization to boost interaction.
Which creators are similar to Emily?
If you're looking for creators like this creator, you'll love those who share their passion for achieving radiant, glass-like skin through makeup and skincare tutorials and honest product reviews.
Sharon
Instagram @beautiful_glowy_skin
This creator posts videos about beauty and makeup products. They share reviews and demonstrations of various items, including lip products from brands like Charlotte Tilbury and NARS, skincare from Elemis and Kiehl's, and makeup from Armani Beauty and YSL Beauty. The creator also discusses fragrances and press-on nails, often providing discount codes for the featured products.
Ryan Bourne
Instagram @ryanbournex
This creator posts makeup tutorials and transformations, often showcasing dramatic eye looks and full-coverage foundation. They frequently use products from brands such as Made By Mitchell, HNB Cosmetics, and Fenty Beauty. The creator also shares skincare routines, including product recommendations for addressing common skin concerns. Content includes 'get ready with me' videos for various occasions and demonstrations of popular makeup techniques like underpainting and contouring.
Jesse Rose
TikTok @jesserosesings · Instagram @jesserosesings
The creator makes beauty videos about skincare, makeup and fragrance. They do unboxings, product reviews, empties, and routine videos, showing how products look and work. They test items like mascara, sunscreen, cleansers and perfumes, talking about packaging and scents. They often share PR boxes and discount codes in captions, and sometimes do ASMR restocking videos.
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