What kind of content does SAM make?
SAM offers authentic product reviews across TikTok, showcasing everything from beauty essentials like a Laura Mercier makeup trio to fashion finds such as a Kaiia The Label two-piece set. Their content also delves into practical home goods, including laundry products and wall lamps, with a keen eye for items that are both stylish and functional. Brands will appreciate SAM's relatable approach to sharing purchases and recommendations.
Are you a brand that’s partnered with SAM?
Verify your partnershipWho is SAM’s audience?
SAM's audience is likely comprised of consumers in Great Britain interested in discovering and purchasing trending lifestyle products, particularly within beauty, home decor, and fashion. Their intent signals are strong, as indicated by the "tiktokmademebuylt" keyword, suggesting a propensity for impulse purchases driven by social media trends. While SAM's current TikTok engagement rate of 1.39% is slightly below the platform benchmark of 3.0%, their audience demonstrates a clear interest in product discovery and purchasing, offering significant potential for conversion-focused campaigns.
Which creators are similar to SAM?
If you're looking for creators like this, you'll love influencers who share honest product reviews on beauty, home decor, and fashion, perfect for those impulse buys you can't resist.
ShopWithLeigh
TikTok @shopwithleigh31
This creator shares videos featuring a range of products, often highlighting items they recommend buying. Their content includes reviews of protein snacks and drinks, alongside demonstrations of cleaning products like upholstery cleaner. They also showcase fashion items such as women's jackets and accessories like glitter. Additionally, the creator shares insights into children's products, including healthy food options and themed meal ideas for kids. Some videos also focus on beauty and hair products, featuring items like hair styling kits and perfumes.
Natalia
TikTok @natikarolaa
This creator shares videos featuring a variety of products they have discovered and purchased, often highlighting items bought through TikTok's shopping features. Their content includes reviews and demonstrations of beauty products such as skincare, makeup, and hair growth treatments. They also showcase fashion items like loungewear sets and occasionally share nostalgic music clips. Many of their videos focus on items they recommend buying, often using hashtags like #tiktokmademebuylt and #spotlightfinds.
Jade-
TikTok @_jadegxxx
This creator shares videos featuring shopping hauls from various online and physical stores. They often try out new beauty products, such as hair treatments, makeup, and hair curlers, sharing their initial impressions. The creator also showcases homeware items, including kitchen gadgets and decorative pieces for occasions like Valentine's Day. They frequently feature clothing, particularly loungewear, and use the hashtag #tiktokmademebuyit to highlight purchased items.
Frequently asked questions
Sign in to view SAM's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with SAM today
You can use Nutcake’s agentic tools for free. Sign up today to work with SAM on your creator campaign.