What kind of content does Kelly make?
Kelly shares inspiring videos on Instagram, documenting their journey cultivating an allotment filled with vegetables like tomatoes and pumpkins. They offer practical gardening tips, from strengthening seedlings to weathering challenging conditions, all delivered with a warm and encouraging tone. Beyond the garden, Kelly also opens up about their personal experiences, including a cancer journey and pregnancy, fostering a genuine connection with their audience.
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Who is Kelly’s audience?
Kelly's audience on Nutcake is likely comprised of UK-based gardening enthusiasts, ranging from novice allotment holders to experienced vegetable cultivators seeking practical tips and inspiration. Their intent signals are strong, indicated by the high engagement rate of 9.12% on Instagram, significantly outperforming benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%). This suggests a highly invested community eager for Kelly's personal journey updates and excited by opportunities like seed giveaways. The quality of engagement appears excellent, pointing to a receptive and active audience ready to interact with exclusive content.
Which creators are similar to Kelly?
If you're looking for creators like this creator, you'll love their content for anyone passionate about growing their own vegetables and embarking on a rewarding gardening journey.
Charlotte Copley
Instagram @my_allotment_story
This creator shares content about gardening, focusing on their allotment and growing vegetables such as potatoes and onions. They also cover beekeeping, including winter hive inspections and feeding bees. Additionally, the creator documents their journey learning floristry, preparing to grow and arrange their own wedding flowers. They also share occasional lifestyle content, such as activities with friends and family and their dog.
Dr Rachel Greenhill
TikTok @rachelsallotment · Instagram @rachels.allotment
This creator shares content about growing a variety of plants, including tomatoes, sweet peas, and hydrangeas. They offer tips on sowing seeds, protecting plants from cold weather, and managing common gardening issues such as watering and pests. The creator also documents their experiences with new gardens, including a new build garden and an allotment, and shares their progress with vegetables like broad beans and garlic.
Nettles and Petals
TikTok @nettlesandpetals · Instagram @nettlesandpetals
This creator posts videos about various gardening techniques and projects. They share advice on sowing seeds, such as sweet peas and garlic, and demonstrate how to save seeds from vegetables like tomatoes and cucumbers. The creator also offers tips on building garden structures for biodiversity, composting, and preserving harvests. Additionally, they provide instructions for making homemade remedies and recipes using garden produce.
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