What kind of content does New Rules make?
New Rules crafts original songs and acoustic covers that delve into themes of love, relationships, and personal emotions, often with nods to specific musical influences. Beyond their heartfelt music, they offer insights into the creative process through content on music production, vocal arrangements, and industry discussions. Their TikTok channel also provides glimpses into their lifestyle, sharing everyday moments alongside their musical journey.
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Who is New Rules’s audience?
New Rules' audience on Nutcake likely consists of music enthusiasts, aspiring musicians, and fans of acoustic and original love songs. Their high TikTok engagement rate of 6.86% significantly surpasses benchmarks (TikTok ~3.0%), indicating a highly receptive and active community. This suggests users are not just passively consuming content but are actively interacting, likely seeking inspiration, discovering new music, or engaging with the lifestyle elements shared. This strong engagement signals a valuable audience for potential brand collaborations or direct fan support.
Which creators are similar to New Rules?
If you're looking for creators like this creator, you'll find them perfect for audiences who appreciate original acoustic music, heartfelt love songs, and a glimpse into a creative lifestyle.
Persia Holder
TikTok @persiaholder · Instagram @persiaholder
This creator shares videos featuring their original songs, which often explore themes of heartbreak, unrequited love, and complex relationships. They also post content related to music, including live performances, acoustic renditions of their songs, and behind-the-scenes footage from shows, such as a trip to Paris to support another artist. Additionally, the creator sometimes shares hair tutorials, focusing on styling curly hair.
Tim Gallagher
TikTok @timgallaghermusic
This creator posts videos of themselves singing and playing music. They often share original songs they have written, with themes revolving around love and relationships. Some content includes performances in different acoustic settings and mentions of recording music for an album. They also occasionally share cover songs and performances with other artists.
lili caseley
Instagram @lilicaseley_
This creator posts videos about their music, including new song releases and acoustic versions of existing tracks. They also share content related to songwriting, often discussing the inspiration behind their lyrics and collaborations. Some posts feature behind-the-scenes footage from music video shoots and personal reflections on their creative journey. Additionally, the creator has shared a TV advert soundtracked by their music.
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