What kind of content does Naomi make?
Naomi brings a fresh perspective to home improvement and organization on Instagram. Her feed is a curated collection of stylish DIY projects, practical storage solutions, and inspiring decor ideas for every room. From seasonal refreshes to outdoor space makeovers, Naomi offers engaging visual content that resonates with homeowners looking to elevate their living spaces.
Are you a brand that鈥檚 partnered with Naomi?
Verify your partnership
Who is Naomi鈥檚 audience?
Naomi's audience is likely comprised of homeowners and renters in the US seeking practical advice and inspiration for their living spaces. Their intent signals are strong, indicated by a high engagement rate of 4.77% on Instagram, significantly exceeding benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly receptive and actively involved community, eager to consume and implement Naomi's content on home improvement, organization, and DIY projects. This elevated engagement quality presents a prime opportunity for brands seeking to connect with a motivated and responsive consumer base interested in home-related products and services.
Which creators are similar to Naomi?
If you're looking for creators like this creator, they're perfect for anyone seeking inspiration and practical tips for transforming their living space through DIY, organization, and stylish decor.
Alexis Austin
Instagram @alexisandraaustin
This creator shares content about home renovations, interior design, and DIY projects. They document their journey of transforming their house into a home, often sharing details about specific rooms like the kitchen, primary bedroom, and bathroom. The creator also provides shopping links for furniture and decor, focusing on achieving a timeless and collected aesthetic.
Mayra Isabel
Instagram @mayratouchofglam
This creator posts videos about home improvement projects, such as transforming backyards into outdoor living spaces with fire pits and decorating them. They also share content related to beauty routines, including makeup tutorials and skincare. Additionally, the creator documents lifestyle content like organising their home, creating coffee stations, and sharing holiday outfits for trips.
Sofia Rose Gabay
Instagram @sofia.gabay
The creator shares content about home improvement and lifestyle topics. They discuss finding home furniture through Wayfair and home buying journeys with Zillow, offering tips and sharing their own experiences. The creator also posts about fashion, showcasing outfits from Old Navy's denim collection for various occasions. Additionally, they share healthy recipes, skincare routines, and beauty tips, often recommending specific products.
Frequently asked questions
Sign in to view Naomi's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Naomi today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with Naomi on your creator campaign.