What kind of content does Mimi Malthouse make?
Mimi Malthouse shares her expertise in beauty and fashion across TikTok and Instagram, offering engaging makeup tutorials, hair transformations, and product hauls. Her content highlights popular brands like Kylie Cosmetics and NARS, alongside hair extensions from Sway Hair Extensions. Beyond beauty, Mimi inspires with her personal style and shares captivating travel diaries from destinations such as the South of France and Marrakech, making her a versatile partner for brands seeking authentic lifestyle content.
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Verify your partnershipWho is Mimi Malthouse’s audience?
Mimi Malthouse's audience is likely comprised of individuals interested in aspirational lifestyle content, specifically within beauty, fashion, and travel. Her exceptionally high Instagram engagement rate (4.95%, significantly above the 1.5% benchmark) suggests a highly dedicated and interactive community, indicating strong purchase intent and brand loyalty. While her TikTok engagement is lower (0.15% ER), the sheer volume of followers still presents a substantial reach for broader awareness campaigns. This audience is primed for product recommendations and visually driven content.
Which creators are similar to Mimi Malthouse?
If you're looking for creators like Mimi Malthouse, you're seeking stylish individuals who share beauty, fashion, makeup, hair, and travel inspiration for your audience.
Sofia Chaparro
TikTok @sofiachaparrorr
This creator posts videos about beauty and fashion. They share tutorials on makeup application, skincare routines, and hairstyling. The content also features product reviews and demonstrations, often highlighting specific brands and items they use. Additionally, the creator shares personal moments, such as celebrating birthdays and discussing their personal style.
Lyss
Instagram @alyssadownsworth
This creator produces social media content primarily centred on fashion and beauty. Their videos often showcase hair-related topics, including collaborations with hair extension brands where discount codes are offered. The creator also features clothing items from various labels. Additionally, content is shared highlighting aesthetically pleasing locations.
Marybridget Stanley
TikTok @marybridgetstanleyx · Instagram @marybridgetstanleyx
The creator posts videos about fashion, makeup routines, and daily activities like shopping and traveling. They share their experiences with hairstyle styling for events and often discuss personal opinions on beauty treatments. Their content includes unboxing and showing gifts and flowers, as well as vlogs of day-to-day life and self-care routines.
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