What kind of content does Mimi Malthouse make?
Mimi Malthouse creates engaging beauty and fashion content across TikTok and Instagram. Her videos feature detailed makeup tutorials, exciting hair transformations, and honest product hauls, often highlighting brands like Kylie Cosmetics and NARS. Mimi also shares her personal style with outfit inspiration and showcases her travel adventures, from the South of France to Marrakech. Her approachable and aspirational tone makes her a go-to source for beauty and fashion inspiration.
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Verify your partnershipWho is Mimi Malthouse’s audience?
Mimi Malthouse's audience is primarily interested in aspirational lifestyle content, with strong engagement signals in beauty, fashion, and travel. Her Instagram engagement rate of 4.95% significantly exceeds benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly receptive and dedicated follower base on that platform. While her TikTok ER is lower, the sheer volume of followers suggests potential for broad reach. This audience is likely seeking inspiration, product recommendations, and practical tips within Mimi's niche, offering high-quality engagement opportunities for brands aligned with her aesthetic.
Which creators are similar to Mimi Malthouse?
If you're looking for creators like this creator, partner with those who excel at showcasing beauty, fashion, makeup, hair, and travel content for aspirational and trend-focused audiences.
Sofia Chaparro
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This creator posts videos about beauty and fashion. They share tutorials on makeup application, skincare routines, and hairstyling. The content also features product reviews and demonstrations, often highlighting specific brands and items they use. Additionally, the creator shares personal moments, such as celebrating birthdays and discussing their personal style.
Lyss
Instagram @alyssadownsworth
This creator produces social media content primarily centred on fashion and beauty. Their videos often showcase hair-related topics, including collaborations with hair extension brands where discount codes are offered. The creator also features clothing items from various labels. Additionally, content is shared highlighting aesthetically pleasing locations.
Marybridget Stanley
TikTok @marybridgetstanleyx · Instagram @marybridgetstanleyx
The creator posts videos about fashion, makeup routines, and daily activities like shopping and traveling. They share their experiences with hairstyle styling for events and often discuss personal opinions on beauty treatments. Their content includes unboxing and showing gifts and flowers, as well as vlogs of day-to-day life and self-care routines.
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