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Olivia Jess

This creator shares realistic fashion and styling advice tailored for women in their 40s and 50s. Their content focuses on building versatile capsule wardrobes using classic, hard-wearing pieces and simple outfit combinations. Additionally, the creator provides insights into health and wellness for midlife, covering topics such as strength training, skincare routines, and managing hormonal changes.

Where to find Olivia Jess

Instagram ·oliviajessloves
Followers28K
Avg views666
Engagement6.4%
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Stats updated March 2026 · Stats don't look quite right?

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What kind of content does Olivia Jess make?

Olivia Jess offers practical fashion and styling advice for women navigating their 40s and 50s. On Instagram, she showcases how to build timeless capsule wardrobes with versatile pieces and easy outfit formulas. Beyond style, Olivia shares valuable midlife wellness tips, including strength training and skincare, creating a holistic approach to feeling confident and healthy.

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Jeans nearly everyday? - same here 🥰. 7 day series on elevating your jeans looks - all realistic, elevated and wearable outfit ideas - you can wear everyday. . Day one is black wide legs and the softest jeans ever @hm Comment JEANS below to receive a DM with the link to this post. . I always tuck, go for soft denim, I’ve added shoulder pads to the tee for a better shape. Neutral knit and some necklaces for interest. Studded belt as I just am belt obsessed. Soft funnel jacket (the shape of the season but a timeless version of it ) Still love my Cortez’s and they are so comfy as the sole isn’t totally flat. The suede bag for texture and because I had a lot to carry that day. Links on my LTK or stories. Also under March highlights Styling jeans for women over 40 & 50 - midlife fashion style - elevated everyday style - casual outfits - jeans lover. on my LTK ⬇ https://liketk.it/5ZkyO #ltkuk #ltkspring #ltkjeans
Are you Spring ready? It’s closer than you think 🤞 . Tell me your fav piece….. . If you’re looking at adding some spring pieces that will work with your wardrobe and create multiple outfits, this is for you. These Spring pieces from @bonmarche (Ad) can be worn day to night and are so interchangeable. I try to focus on hardworking pieces you can wear day or night - No “special occasion only” pieces, just interchangeable, flattering and wearable ones. I’m wearing a size 10 in all and I’m 5ft 6 in. Tell me…how excited are you for Spring? 🌷 #Over50Style #SpringWardrobe #BonmarcheStyle #AgelessFashion #WardrobeBuilding Spring style - spring style over 50 - over 40 fashion - spring wardrobe - everyday style - effortless style - capsule wardrobe - midlife style inspiration
This changed my body more than cardio ever did 💪 . This is why I like weight training over 50 - for years I did cardio but as I reached my mid 40’s my joints started to ache and so I shifted and focused more on strength training. Learning that it supports metabolism, bone density, energy levels and my long term health - I was sold 👏. . Do you strength train? . I try to do x 3 sessions a week and it’s addictive. A gorgeous workout set helps too - set @berlookofficial (pr). I couldn’t love this gym set more. Comment STRONG for the links and use oliviajess15 for 15% off . Comes in so may colours and has support too . . Strength training for women over 50 - over 40 training - gym set - strengthtrainingover50 - healthyagingwomen - - strengthtrainingwomen - midlifewellness womenwholiftover50 - training though menopause - fitness over 50 #fitnessover50 #womenover50fitness #midlifefitness #strongover50 #metabolismover50 healthyagingwomen strengthtrainingwomen midlifewellness womenwholiftover50 Comment SHOP below to receive a DM with the link to this post on my LTK ⬇ https://liketk.it/5XPIc ltkspring ltkuk ltkover50style
Take two basics but make them elevated…..would you try this? . Starting with a vest and some satin trousers (we all have those, right) - keeping it simple but making it current and a bit more elevated. . Using items you probably already own but if not, I’ve linked everything on stories. Pieces from @cottontradersuk and the boots are @zara . Happy IWD 🥰🥰🥰 . If you’re looking for over 50 outfit ideas, everyday style inspiration, or ways to make basic wardrobe pieces look more polished, these small styling tricks make a big difference. . I’m a believer of style in your 40’s and 50’s doesn’t have to be complicated, just good basics styles well. . . Real style - fashionover50 - midlife fashion - over 50 style - everyday outfits - effortless style - elevated basics - casual chic style - simple outfits - timeless style - outfit inspiration

Who is Olivia Jess’s audience?

Olivia Jess's audience is likely comprised of women in their midlife, seeking practical advice on fashion, wellness, and personal development. Their intent signals are strong, indicated by her impressive 6.37% Instagram engagement rate, which significantly outperforms benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly engaged community that actively consumes and interacts with her content on styling, capsule wardrobes, and strength training, indicating a high-quality audience for targeted partnerships.

Which creators are similar to Olivia Jess?

If you're looking for creators like Olivia Jess, you'll love discovering stylists who empower midlife women to build versatile capsule wardrobes and embrace wellness through strength training.

Leanne White

Instagram @leanne.white_

This creator shares daily outfit ideas and fashion advice, focusing on classic and effortless styles for women over 40. They frequently showcase seasonal wardrobe transitions, offering tips on styling, sizing, and layering. Their content often features shopping links for viewers to recreate casual and minimal looks.

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Victoria Moore

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This creator produces social media content focused on fashion and lifestyle for women over 40. They regularly share outfit inspiration and style tips that prioritise comfort and practicality for daily life, including suggestions for busy mums. The content also covers skincare routines and features discussions about embracing aging positively. Their videos aim to provide straightforward advice on personal style and well-being during midlife.

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Anna Kalebic

Instagram @annamaria_kalebic

This creator focuses on beauty, fashion, and lifestyle content tailored for women in their midlife and beyond. They share skincare routines, makeup tutorials, and hair styling tips that celebrate self-expression and well-being at any age. Additionally, they provide practical fashion advice by showcasing transitional outfits, capsule wardrobe staples, and high-street clothing finds. Their content encourages viewers to embrace personal rituals and feel confident in their own skin.

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