What kind of content does On The Tools make?
On The Tools delivers a dose of authentic, humorous content straight from the building site. Their short-form videos on TikTok and Instagram capture the relatable ups and downs of construction work and tradespeople, often featuring comedic scenarios and popular sounds. Beyond the laughs, they offer practical advice on efficient working and insightful tool reviews, making their profile a go-to for anyone in the trades.
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Who is On The Tools’s audience?
On The Tools' audience is primarily comprised of tradespeople and individuals interested in construction, likely located in Great Britain. Their high engagement rates (TikTok 4.23% ER, Instagram 2.67% ER) significantly surpass platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and actively participating community. This suggests strong intent signals for content related to tools, humor, and building site experiences, promising high-quality engagement and brand resonance.
Which creators are similar to On The Tools?
If you're looking for creators like this creator, target audiences who appreciate authentic construction humor and relatable tradespeople content for your brand.
The Bald Builders
TikTok @thebaldbuildersofficial · Instagram @thebaldbuilders
This creator focuses on construction and building projects, often sharing behind-the-scenes footage of their work. Their content includes demonstrations of building techniques, such as bricklaying and concrete pouring, as well as showcasing the use of various tools and materials. They also document challenges encountered on building sites, like dealing with unexpected discoveries or logistical issues, and highlight collaborations with other tradespeople and companies.
Ginger Wood Works
TikTok @gingerwoodworks · Instagram @gingerwoodworks
This creator posts videos about home improvement and DIY projects. They showcase various tools, including those from WORKPRO and DeWalt, demonstrating their use in tasks like snow removal, woodworking, and floor epoxy application. The content often includes tips and tricks for carpentry, tool organisation with mini tool chests, and assembling structures like decks and mailboxes. They also share personal reflections on life and gratitude.
Conor Kelly
TikTok @conor_the_digger_driver · Instagram @conor_the_digger_driver
This creator posts videos about their work as a digger driver, showing tasks like digging foundations and footings for construction projects. They also share vlogs documenting daily life, including family activities like 'Daddy Daughter Day' and meal preparations such as steak night and baking. The content also features behind-the-scenes looks at filming days, visits to businesses, and occasional comedic or observational clips about everyday life and driving.
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