What kind of content does PlanetFood make?
PlanetFood crafts mouthwatering video content across TikTok and Instagram, specializing in accessible recipes and creative food preparation. Their tutorials range from decadent bakes like cheesecakes to comforting mains like butter chicken, alongside innovative snack hacks and air fryer delights. With a knack for showcasing both everyday convenience and global flavors, PlanetFood offers brands a delicious opportunity to connect with an engaged audience eager for culinary inspiration.
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Who is PlanetFood’s audience?
PlanetFood's audience is likely comprised of home cooks and aspiring bakers in GB, actively seeking accessible and engaging culinary inspiration. Their high engagement on Instagram (2.28% ER, above benchmark) suggests a strong interest in visually appealing recipe tutorials and behind-the-scenes content. While TikTok engagement (1.64% ER) is slightly below benchmark, the substantial follower count indicates a broad reach for quick, digestible recipe ideas and snack hacks. This audience is primed for recipe sharing, product recommendations, and collaborative content that simplifies cooking and baking.
Which creators are similar to PlanetFood?
If you're looking for creators like this creator, you'll find delicious recipes, baking tutorials, and snack ideas perfect for home cooks and food enthusiasts.
Sam Stern
TikTok @samsterncooks
This creator shares recipes primarily using an air fryer, focusing on quick and convenient meals. They often create 'fakeaway' versions of popular dishes, like salt and pepper chicken tenders and McChicken sandwiches, as well as high-protein options. The content also features festive recipes, including Christmas-themed snacks and sides such as crispy cheese boats and camembert filo cups.
Remi Idowu
TikTok @foodbyremi · Instagram @foodbyremi
This creator shares a variety of recipes, focusing on both sweet and savoury dishes. They often post baking tutorials, covering topics such as cakes, cookies, and pretzels. The creator also shares recipes for main courses like chicken curry, chicken wings, and roast chicken. Some videos offer cooking hacks, such as a doner kebab recipe, and drink recipes like a hazelnut latte slushie. They also recently shared content related to their wedding.
Sam Way
TikTok @samseats
This creator posts videos about cooking and preparing a variety of dishes. They often showcase recipes for burgers, pasta, and traditional Christmas side dishes. The creator also shares content related to comfort food, such as roast dinner sandwiches and brunch ideas. Many videos feature ASMR-style cooking, focusing on the sounds of food preparation.
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