What kind of content does Lia make?
Lia crafts engaging beauty content, specializing in detailed reviews and application tutorials for perfumes, skincare, and makeup. Her Instagram feed, @lia.beautyuk, is a vibrant showcase of gourmand fragrances, alongside unboxings and demonstrations of popular mascaras, lip glosses, and nail polishes. Brands can expect authentic, visually appealing content that highlights the latest beauty trends and products.
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Who is Lia’s audience?
Lia's audience is likely comprised of beauty enthusiasts in the UK actively seeking product recommendations and reviews. Her exceptionally high engagement rate (369.88% ER) significantly surpasses typical benchmarks across platforms like Instagram (~1.5% ER) and TikTok (~3.0% ER), indicating a highly dedicated and interactive follower base. This suggests strong intent signals for purchasing products discussed, and a high likelihood of quality engagement through comments, shares, and potential conversions.
Which creators are similar to Lia?
If you're looking for creators like Lia, you'll find them perfect for brands seeking authentic beauty product reviews, perfume recommendations, and skincare/makeup tutorials.
Beebeauty
Instagram @bee.b.eauty
This creator makes videos about beauty products, focusing on both makeup and fragrances. They often showcase luxury items, explaining details like mascara brush shapes, eyeshadow colours, and perfume ingredients. Their content includes demonstrations of various makeup looks, from festive styles to subtle everyday glows. The creator also reviews different scents, describing their character and the feelings they inspire. Many videos feature collaborations with established beauty brands.
Puja Arya
TikTok @reviewsbypuja · Instagram @reviewsbypuja
This creator posts about beauty and skincare products. They share reviews of makeup, such as lip gloss and mascara, and skincare items including serums, moisturisers, and eye creams. The creator also discusses hair products for managing frizz and adding shine, and explores different fragrances. They sometimes attend brand launch events and share unboxing videos of jewellery.
Ana Beauty
Instagram @ana_beauty_things
This creator posts content focused on beauty products. Their videos feature makeup, including mascaras and eyeshadows, and skincare items such as moisturisers and eye creams. They also share content related to fragrances and haircare. Some posts include unboxings and reviews of gifted items.
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