What kind of content does Lia make?
Lia offers a delightful deep dive into the world of beauty on Instagram. Her feed is a treasure trove of perfume reviews, with a special focus on sweet and gourmand scents, alongside engaging unboxings and honest reviews of the latest skincare and makeup. Watch as she expertly demonstrates the magic of mascaras, lip glosses, highlighters, and nail polishes, showcasing popular new items from a variety of beloved beauty brands.
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Who is Lia’s audience?
Lia's audience is likely comprised of beauty enthusiasts in the UK seeking authentic product recommendations and reviews. Their high engagement rate (369.88% ER) significantly surpasses typical benchmarks across platforms like Instagram (1.5% ER) and TikTok (3.0% ER), indicating a highly invested and responsive community. This suggests strong intent signals for purchasing products discussed, making Lia's content valuable for brands targeting this demographic. The exceptional ER points to a quality audience that actively participates and trusts Lia's insights.
Which creators are similar to Lia?
If you're looking for creators like Lia, you'll find them perfect for brands seeking authentic beauty product reviews, perfume recommendations, and skincare or makeup tutorials.
Beebeauty
Instagram @bee.b.eauty
This creator makes videos about beauty products, focusing on both makeup and fragrances. They often showcase luxury items, explaining details like mascara brush shapes, eyeshadow colours, and perfume ingredients. Their content includes demonstrations of various makeup looks, from festive styles to subtle everyday glows. The creator also reviews different scents, describing their character and the feelings they inspire. Many videos feature collaborations with established beauty brands.
Puja Arya
TikTok @reviewsbypuja · Instagram @reviewsbypuja
This creator posts about beauty and skincare products. They share reviews of makeup, such as lip gloss and mascara, and skincare items including serums, moisturisers, and eye creams. The creator also discusses hair products for managing frizz and adding shine, and explores different fragrances. They sometimes attend brand launch events and share unboxing videos of jewellery.
Ana Beauty
Instagram @ana_beauty_things
This creator posts content focused on beauty products. Their videos feature makeup, including mascaras and eyeshadows, and skincare items such as moisturisers and eye creams. They also share content related to fragrances and haircare. Some posts include unboxings and reviews of gifted items.
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