What kind of content does Holls make?
Holls offers authentic and relatable reviews of makeup and skincare, with a special focus on accessible, budget-friendly finds from high-street retailers. Her content extends to insightful discussions on daily routines, wellness practices, and personal reflections on self-care and travel. Brands in the beauty and health sectors can connect with Holls' audience through her engaging TikTok videos.
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Who is Holls’s audience?
Holls' audience is likely comprised of budget-conscious beauty enthusiasts in the UK seeking practical advice on makeup, skincare, and daily self-care routines. Their high TikTok engagement rate of 4.21% significantly surpasses industry benchmarks (TikTok ~3.0%), indicating strong audience interest and a high likelihood of conversion for relevant product recommendations. This suggests a community that actively trusts Holls' opinions and is receptive to sponsored content that aligns with her authentic, accessible approach to beauty.
Which creators are similar to Holls?
If you're looking for creators like Holls, you'll love discovering budget-friendly beauty hauls, daily skincare routines, and makeup reviews perfect for everyday self-care.
Superdrug
TikTok @superdrug · Instagram @superdrug
The creator posts videos about beauty and skincare products. They often feature affordable makeup brands, such as Rimmel London and Collection Cosmetics, and discuss their experiences with products from Garnier and Medicube. They also share tips on skincare routines, including the importance of SPF, and haircare, highlighting brands like Method.
Kaiser Coby
Instagram @kaisercoby
This creator focuses on makeup and skincare content, often featuring product reviews and tutorials. They showcase everyday makeup routines, aiming for a natural and glowy finish using a variety of brands. The creator also highlights specific skincare products, particularly moisturisers and serums, to achieve healthy-looking skin.
Sofia Chaparro
TikTok @sofiachaparrorr
This creator posts videos about beauty and fashion. They share tutorials on makeup application, skincare routines, and hairstyling. The content also features product reviews and demonstrations, often highlighting specific brands and items they use. Additionally, the creator shares personal moments, such as celebrating birthdays and discussing their personal style.
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