What kind of content does lily make?
Lily offers a relatable glimpse into student life, blending university vlogs with authentic skincare and beauty reviews. Her content, primarily on TikTok, features popular brands like Rhode and Byoma, showcasing unboxings and "get ready with me" routines. Lily's positive affirmations and self-care routines add a personal touch, making her a go-to for brands seeking engagement with a young, beauty-conscious audience.
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Who is lily’s audience?
Lily's audience is likely comprised of young adults, primarily students, interested in relatable lifestyle content, skincare, and beauty. Their high TikTok engagement rate (10.75% ER, significantly above benchmarks of ~3.0%) signals strong interest and active participation in her GRWM and university vlogs. This indicates a receptive and engaged community, suggesting potential for high-quality interactions and conversion on sponsored content related to beauty and student-focused products.
Which creators are similar to lily?
If you're looking for creators like Lily, you'll love content that blends authentic student life with honest skincare and beauty reviews, perfect for GRWM and university vlogs.
@glow.flame
TikTok @glow.flame
This creator shares videos about beauty and personal care products. They frequently review makeup items, such as highlighters, blush, and lip treatments, often featuring brands like Dior and Rhode. The creator also posts about skincare, hair care products, and fashion, including pyjamas and slippers. Additionally, they share content related to student life, such as acquiring a projector for their accommodation.
Karyn Kirkbride
TikTok @karynkirkbridee
This creator posts content about their morning routines and skincare. They also share aesthetic videos featuring seasonal elements like falling leaves. The creator often showcases products they use, particularly from the brand rhode, and discusses their skincare preferences.
Ella-Mae Rennison
TikTok @ellamaerennison_
The creator posts videos about skincare routines, featuring products like retinol serums and hydrating creams. They also share content related to makeup, including testing new foundations and lip oils. Other topics include hair care, nail art, and unboxing luxury accessories. The creator also shares snippets of their daily life and personal routines.
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