What kind of content does Wills make?
Wills crafts engaging content centered on curly hair care, offering detailed tutorials for styles like the '80s blowout and showcasing effective product routines. Beyond hair, their Instagram feed explores fashion with outfit of the day features and embraces a lifestyle of self-care, from enjoying thoughtful gifts to sharing personal reflections. Wills also captures moments from their experiences in London, blending practical advice with aspirational lifestyle content.
Are you a brand that’s partnered with Wills?
Verify your partnership
Who is Wills’s audience?
Wills' audience is likely comprised of individuals interested in hair care, particularly those with curly hair seeking practical advice and product recommendations. Their intent signals are strong, indicated by a high engagement rate (ER) of 9.80% on Instagram, significantly exceeding benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly receptive and actively engaged community that values Wills' content, making them a prime target for brands in the beauty, fashion, and lifestyle sectors looking for authentic influencer partnerships.
Which creators are similar to Wills?
If you're looking for creators like Wills, you'll love content focused on achieving gorgeous curly hair through tutorials and product reviews, all wrapped in a stylish lifestyle package.
Trulee Rodney
Instagram @trulee
This creator posts videos about their hair care routines and styling. They frequently experiment with different hair colours and styles, including straightening their curly hair and creating sleek back buns. The creator also shares their experiences with beauty products, such as makeup and skincare, and occasionally discusses their wellness journey. They document various hair transformations, from dyeing their hair to trying new styling techniques.
magcegielska
TikTok @magcegielska
This creator shares content focused on hair care, particularly for curly hair types. They often post tutorials and tips on styling curly hair, including routines and product recommendations. The creator also includes personal life updates, such as wedding planning and holiday celebrations. Additionally, they share content related to puzzles and relationships.
jademai
TikTok @jademai
This creator posts videos about their curly hair journey, sharing tips and routines for hair growth and health. They also share content about fashion, including lounge sets and shopping hauls from places like Morocco. Additionally, the creator occasionally posts about personal moments, such as spending time with family.
Frequently asked questions
Sign in to view Wills's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Wills today
You can use Nutcake’s agentic tools for free. Sign up today to work with Wills on your creator campaign.