What kind of content does Nicole make?
Nicole offers a refreshing take on home organization, sharing practical routines and tips for managing neurodivergent household challenges, especially those related to ADHD. Her content, primarily on TikTok and Instagram, also delves into self-improvement, daily vlogs, and personal growth, all delivered with an encouraging and relatable tone. Brands seeking to connect with an audience interested in mindful living and personal well-being will find Nicole's authentic approach highly engaging.
Are you a brand that’s partnered with Nicole?
Verify your partnership
Who is Nicole’s audience?
Nicole's audience is likely comprised of individuals seeking practical strategies for managing their homes, particularly those identifying with or interested in neurodivergent living and ADHD. Their intent signals are strong, driven by a desire for actionable tips and relatable daily vlogs focused on self-improvement within a household context. Engagement quality on TikTok is exceptionally high, with a 10.06% ER significantly surpassing benchmark averages (TikTok ~3.0%), indicating a highly receptive and interactive community. Instagram engagement, however, is below benchmark (Instagram ~1.5%), suggesting a potential opportunity to better leverage that platform for this audience.
Which creators are similar to Nicole?
If you're looking for creators like Nicole, you'll love content that offers practical home organization and ADHD-friendly tips for a more functional and self-improved daily life.
The Cosy Neutral Home
TikTok @thecosyneutralhome · Instagram @thecosyneutralhome
This creator posts videos about cleaning different areas of their home, such as bathrooms, kitchens, and dining rooms. They often share cleaning routines and tips, showcasing products they use and the results. The content includes quick cleans before work, weekly resets, and tackling specific cleaning challenges like oven grime. The creator also occasionally shares about their gym journey and self-healing.
Rachel Davies-Day
TikTok @rooshome · Instagram @homewithroo
This creator shares videos about home renovations, including painting and deep cleaning. They often document their cleaning routines, whether it's a quick tidy-up or a more thorough clean of specific areas like bathrooms or cars. The creator also posts about their experiences as a parent, including their breastfeeding journey and daily life with their baby. Additionally, they sometimes feature skincare routines and coffee-making with specific products.
Lucy Sleight
TikTok @lucysleight2 · Instagram @lucysleight
This creator often shares content related to daily routines and resets, particularly focusing on home cleaning and organisation. They also post about fashion, showcasing outfits of the day and new clothing items. Additionally, the creator shares content related to personal care and relaxation, including skincare routines and new beauty products.
Frequently asked questions
Sign in to view Nicole's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Nicole today
You can use Nutcake’s agentic tools for free. Sign up today to work with Nicole on your creator campaign.