What kind of content does EL make?
EL offers a charming glimpse into a refined London lifestyle, blending aesthetic home decor with daily vlogs. Their content, primarily on TikTok, invites viewers into cozy moments at home, from cooking up a storm to exploring charming cafes and bakeries. EL also shares aspirational updates on creating a beautiful living space and occasional escapes to the English countryside, making them an ideal partner for brands focused on lifestyle and home.
Are you a brand that鈥檚 partnered with EL?
Verify your partnership
Who is EL鈥檚 audience?
EL's audience is likely comprised of individuals interested in aspirational lifestyle content, particularly those drawn to the aesthetic and "cozy" trends prevalent in home decor and urban exploration. Their intent signals suggest a desire for inspiration and practical tips related to creating a beautiful living space and discovering charming local spots in London. With a TikTok engagement rate of 13.55%, EL is significantly outperforming platform benchmarks (TikTok ~3.0% ER), indicating a highly engaged and receptive community that values EL's curated content and unique perspective. This suggests strong potential for conversions on sponsored content or product recommendations related to home goods, lifestyle products, and local experiences.
Which creators are similar to EL?
If you're looking for creators like EL, you'll love those who share aesthetic London vlogs, cozy home decor tips, and delightful cafe hopping adventures for a curated lifestyle.
Kait Park
TikTok @k8prk
This creator shares videos about their daily life, often focusing on food and dining experiences in London. They document meals out, from casual lunches to dinners at various restaurants, and also show themselves cooking at home. The content includes exploring new food trends, trying different cuisines like Korean and Mexican, and sharing occasional personal vlogs about their activities.
Matilda Bea Lawlor
TikTok @matildabeaa 路 Instagram @matildabeaa
This creator shares content about their daily life, including home renovations and redecorating projects in London. They also post about their experiences trying new places, like hotels and shops. The creator enjoys hobbies such as crafting and baking, often sharing these activities with friends. Additionally, they document their morning routines and cleaning processes, sometimes featuring sponsored products for home care and beauty.
Lexie Lah
TikTok @lexie.lah
This creator shares videos about their daily life and routines, often featuring aspects of slow living and self-care. They document city breaks, such as a weekend trip to Madrid, and explore local areas like Notting Hill. Their content also includes home interiors, showcasing thrifted items and room refreshes. Additionally, they share snippets of hobbies like crocheting and morning routines, including recipes for drinks like frozen blueberry matcha.
Frequently asked questions
Sign in to view EL's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with EL today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with EL on your creator campaign.