What kind of content does Scarlet make?
Scarlet crafts engaging beauty content across Instagram, specializing in honest reviews and demonstrations of makeup, fragrances, and skincare. Viewers can expect unboxing videos of new products, detailed tutorials for achieving specific makeup looks, and insights into skincare routines for scar healing and glowing complexions. Scarlet also explores the world of fragrances, describing scent profiles and the moods they inspire, with a touch of travel-related skincare advice.
Are you a brand that’s partnered with Scarlet?
Verify your partnership
Who is Scarlet’s audience?
Scarlet's audience is likely comprised of beauty enthusiasts in the UK, actively seeking makeup, fragrance, and skincare recommendations and tutorials. Their high Instagram engagement rate of 48.59% significantly surpasses industry benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly receptive and dedicated follower base. This suggests strong intent signals for product discovery and a high likelihood of quality engagement, making Scarlet a valuable creator for brands in the beauty and lifestyle sectors.
Which creators are similar to Scarlet?
If you're looking for creators like this creator, you'll find them perfect for audiences interested in beauty hauls, makeup application tips, and discovering new skincare routines.
S h a y
Instagram @la.petite.shay
This creator focuses on beauty content, featuring reviews and unboxings of luxury makeup and fragrance brands. They share details about product scents and textures, offering insights into skincare and haircare routines. The content also includes lifestyle elements like travel diaries and fashion, often set against scenic backdrops or during personal routines such as morning coffee.
Haylo make up
Instagram @haylomakeup
This creator posts content about beauty and skincare. They often review and demonstrate products from various brands, including makeup, serums, and moisturisers. The creator also shares unboxing videos of beauty boxes and discusses their personal skincare routines. Their content frequently features tips for achieving a healthy complexion and enhancing features with makeup.
Wandana Faheem
TikTok @wanxana
This creator posts content focusing on beauty and skincare. They share reviews and demonstrations of makeup products, including mascara, foundation, and eyeshadow palettes. The creator also discusses skincare routines, featuring products like retinol, serums, and moisturisers, often highlighting their benefits for different skin types and concerns. Additionally, they share experiences with fragrances, detailing scent profiles and occasions for use.
Frequently asked questions
Sign in to view Scarlet's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Scarlet today
You can use Nutcake’s agentic tools for free. Sign up today to work with Scarlet on your creator campaign.