What kind of content does Vic make?
Vic crafts engaging video content that dives deep into the world of beauty. On Instagram, they offer honest reviews of makeup and skincare, demonstrating everything from the latest blushes and foundations to comprehensive routines featuring serums and SPFs. Vic also explores innovative beauty tools and product pairings, always providing practical details on availability and price across the spectrum of affordable to luxury.
Are you a brand that’s partnered with Vic?
Verify your partnership
Who is Vic’s audience?
Vic's audience is likely comprised of beauty enthusiasts in Great Britain actively seeking informed purchasing decisions. Their high Instagram engagement rate (33.95%, significantly exceeding benchmarks like TikTok's 3.0% and Instagram's typical 1.5%) signals a highly receptive and loyal following. This suggests viewers are not just passively consuming content but are deeply interested in Vic's product reviews, skincare routines, and demos, indicating strong potential for conversion on sponsored content or affiliate links.
Which creators are similar to Vic?
If you're looking for creators like Vic, you'll find them perfect for anyone seeking honest makeup reviews, effective skincare routines, and in-depth product demos.
Melissa
TikTok @meliescbeauty
This creator shares makeup and skincare content. They review products like lip liners, foundations, concealers, and sunscreens, often detailing their preferences for finish and longevity. The creator also shares routines for different skin types and includes haircare items such as dry shampoo. They document experiences like attending brand events and trying new makeup ranges.
Sheena
Instagram @reviewsskincare
This creator regularly posts content focused on makeup and skincare. They frequently showcase various blush products, sharing their current favourites and preferred shades for different seasons, such as coral and peachy tones. The creator also highlights lip products, including lip balms and glosses, often discussing their personal collections and go-to items. Additionally, they share their skincare routines, detailing steps like cleansing, serum application, moisturising, and SPF, and review specific products that provide a healthy, glowy complexion.
emmanuella
TikTok @emmonaee
This creator posts videos about makeup and skincare. They share reviews and tutorials of various beauty products, including mascaras, foundations, and liners. The creator also hosts giveaways and discusses skincare treatments. They highlight both high-end and drugstore beauty brands in their content.
Frequently asked questions
Sign in to view Vic's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Vic today
You can use Nutcake’s agentic tools for free. Sign up today to work with Vic on your creator campaign.