What kind of content does Tasty UK make?
Tasty UK serves up a delightful mix of recipes on TikTok and Instagram, from comforting classics to international flavors like Filipino cuisine. They specialize in accessible tutorials for everything from hearty soups and pasta to delicious vegan alternatives. Brands looking to connect with an audience interested in home cooking and diverse culinary exploration will find a perfect partner in Tasty UK's engaging food content.
Are you a brand that’s partnered with Tasty UK?
Verify your partnershipWho is Tasty UK’s audience?
Tasty UK's audience is likely composed of home cooks and food enthusiasts in Great Britain seeking accessible, diverse recipe inspiration. Their high TikTok engagement rate (5.23% ER, significantly above benchmark) suggests a strong appetite for short-form, tutorial-style content, while their substantial Instagram following (1.42% ER, near benchmark) indicates a consistent interest in visually appealing food photography and recipe sharing. This audience actively seeks practical cooking guidance and new culinary ideas, demonstrating a high intent for recipe discovery and engagement with food-related content.
Which creators are similar to Tasty UK?
If you're looking for creators like this creator, you'll find delicious vegan and comfort food recipes perfect for home cooks exploring international cuisines.
Francesco Mattana
TikTok @our_cookingjourney · Instagram @ourcookingjourney_
This creator shares a variety of Italian recipes, focusing on traditional dishes from different regions of Italy, especially Sardinia. Their videos often showcase how to prepare pasta dishes, including homemade gnocchi and ravioli, as well as regional specialities like Malloreddus alla Campidanese. They also feature recipes for bread, cakes, salads, and sandwiches, often highlighting the use of fresh, seasonal ingredients and traditional cooking techniques.
Let's Munch
TikTok @letsmunch · Instagram @letsmunchh
This creator shares recipes and cooking tips, often focusing on recreating restaurant-quality dishes at home. They demonstrate how to prepare meals such as steak, chocolate chip cookies, and various pasta dishes. The creator also offers advice on cooking basics, like ensuring chicken breast is juicy and flavourful. Some videos feature unique recipe combinations and meals inspired by specific events, such as food for a basketball game.
Paul
Instagram @theurbancanteen
This creator shares a variety of food recipes, focusing on making meals that are often quick and easy to prepare. They demonstrate how to make both sweet treats, like chocolate peanut butter pumpkins, and savoury dishes, such as protein-enhanced focaccia and unique savoury waffles. The content includes ideas for breakfast, lunch, and dinner, often highlighting options for healthier eating or speedy cooking methods like using an air fryer. Recipes feature ingredients for dishes like 'burger in a bowl' salads and homemade granola, providing practical cooking inspiration.
Frequently asked questions
Sign in to view Tasty UK's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Tasty UK today
You can use Nutcake’s agentic tools for free. Sign up today to work with Tasty UK on your creator campaign.