What kind of content does Charlene make?
Charlene shares practical and relatable home cleaning tips and organization hacks across TikTok and Instagram. Her content dives deep into tackling common household tasks, from sparkling toilets to gleaming appliances, often featuring unique gadgets that simplify chores. Beyond the cleaning, Charlene offers a glimpse into her personal life, sharing heartwarming moments and fostering a warm, community-driven atmosphere.
Are you a brand that’s partnered with Charlene?
Verify your partnership
Who is Charlene’s audience?
Charlene's audience is likely comprised of individuals seeking practical solutions for household management and organization, primarily from the UK. Their intent signals are strong, indicated by high engagement rates on Instagram (3.94% ER, significantly above benchmark) and a respectable, though slightly below benchmark, ER on TikTok (1.04% ER). This suggests a highly receptive and engaged community eager for actionable cleaning tips and product recommendations, offering excellent potential for brand partnerships focused on home goods and lifestyle products.
Which creators are similar to Charlene?
If you're looking for creators like Charlene, you'll find them perfect for anyone seeking practical cleaning tips, home organization hacks, and smart household gadgets to simplify daily tasks.
Clean with Jen
TikTok @cleanwithjen · Instagram @clean_with_jen
This creator posts videos about cleaning and organising different areas of their home. They document deep cleaning bathrooms, kitchens, and spare rooms, often using specific cleaning products and tools. The creator also shares content about organising cupboards and maintaining cleaning appliances like robot vacuums and washing machines. They sometimes discuss how cleaning helps them mentally and share their experiences with home organisation projects.
Clean with Abbi
TikTok @cleanwithabbi · Instagram @cleanwithabbi
This creator posts videos about cleaning and home organisation. They show themselves cleaning various areas of their home, including bathrooms, kitchens, and bedrooms. The content also features unboxing new home items and DIY projects for home improvements. Some videos include product reviews and recommendations for cleaning supplies.
The Cosy Neutral Home
TikTok @thecosyneutralhome · Instagram @thecosyneutralhome
This creator posts videos about cleaning different areas of their home, such as bathrooms, kitchens, and dining rooms. They often share cleaning routines and tips, showcasing products they use and the results. The content includes quick cleans before work, weekly resets, and tackling specific cleaning challenges like oven grime. The creator also occasionally shares about their gym journey and self-healing.
Frequently asked questions
Sign in to view Charlene's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Charlene today
You can use Nutcake’s agentic tools for free. Sign up today to work with Charlene on your creator campaign.