What kind of content does shaz make?
Shaz offers a heartfelt look into the world of journaling and scrapbooking on Instagram. Their beautifully curated content showcases the creative process behind journal spreads, highlighting unique materials like collected notes. Beyond the craft, Shaz shares inspiring reflections on personal growth and gratitude, often weaving in touching moments from life with their son and family.
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Who is shaz’s audience?
Shaz's audience is likely composed of individuals interested in mindfulness, self-improvement, and creative hobbies, primarily within the UK. Their high engagement rate (24.21% ER) significantly surpasses typical benchmarks for platforms like Instagram (~1.5% ER), indicating a highly dedicated and interactive community. This suggests that followers are actively seeking inspiration and practical advice on journaling, scrapbooking, and personal growth, and are likely to respond well to authentic, value-driven content and community-building initiatives.
Which creators are similar to shaz?
If you're looking for creators like this creator, you'll love those who inspire mindful living through journaling, scrapbooking, and celebrating family and gratitude.
The Juliet Journal
TikTok @thejulietjournal · Instagram @_thejulietjournal
This creator makes videos about journaling and scrapbooking, often using themed collections. They create content inspired by different eras, colours, and characters, such as Alice in Wonderland or 1940s fashion. The videos also feature unboxings of craft supplies like PET tape and journals. Additionally, the creator shares tutorials on making thank you cards and organising craft materials.
yougettimeto
TikTok @yougettimeto
This creator shares videos documenting their daily life and creative projects. A recurring theme is the 'a scrap a day' series, where they add a piece of ephemera to a journal each day to practice gratitude. They also post about their personal experiences, such as dental procedures and dietary changes due to health reasons. Other content includes attempts at food challenges and outdoor activities.
Abbie Sophia
TikTok @abbiesophiawhite
This creator shares videos about their journaling process, including creating vision boards. They also post fashion content, such as outfit of the day videos and showcasing special occasion dresses. The creator often shares personal affirmations and reminders for themselves and their audience. Their content reflects themes of self-expression and personal enjoyment.
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