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Kat

This creator shares makeup tutorials and reviews of beauty products. They often demonstrate how to achieve specific makeup looks, such as a pop of blue eyeshadow or quick everyday makeup. The creator also shares their thoughts on lip products, including glosses and liners, and discusses skincare routines, especially in response to weather changes. They occasionally share personal moments, like spending time with their dog or reflecting on aging.

Where to find Kat

Instagram ·katthemakeupmum
Followers6.9K
Avg views799
Engagement13.5%
Sourced from public data

Stats updated March 2026 · Stats don't look quite right?

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What kind of content does Kat make?

Kat offers engaging makeup tutorials and honest beauty product reviews on Instagram. She specializes in creating diverse makeup looks, from bold eyeshadow to effortless everyday styles, and shares insightful opinions on lip products and skincare routines. Kat also offers a glimpse into her personal life, sharing relatable moments that resonate with her audience.

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I’m honestly so obsessed with these @fentybeauty gloss bomb Stix at the moment. 
If you love a glossy, hydrated but not sticky lip with a nice hint of colour but not OTT this is something you’ve got to try ! 
This shade is Two lip kiss ! 

#fentybeauty #fentyglossbombstix #lipglossaddict #lipproducts #glossylips #makeupover40
As/pr 
Received these nail wraps just moments ago in the post and I had to try them immediately. 
If you keep up with my stories you’ll know a few months ago I had some bad reactions on my nails and they ended up infected and lots had ripped off. 
I’ve been trying carefully to grow them back and have held off using any gel or nail polish for a while but these wraps are the perfect solution to disguise my jagged nails and make me feel a bit prettier. 
They were so easy to apply (and actually quite fun!) 
Can’t wait to purchase some more styles! 
Thankyou so much @myleebeautyofficial I’m in love
I’ve loved makeup and beauty for as long as I remember but it took me until I was over 30 to try anything other than drugstore or those weird unbranded sets you only got at xmas with the chalkiest eyeshadow ever! 
This palette feels like a symbol of the start of “katthemakeupmum” 🥰

What was your first ever palette? 

#makeuplovers #makeupkit #firstevermakeup #oldschoolmakeup #makeupnostalgia
AdPr*
A pop of blue for my step dads 1 year passing anniversary dinner. 
Also the first in my Natasha Denona mini series, starting with the palette in last place - mini tropic! 

Products used 
@laneige_uk lip sleeping mask 
@biodermauk micellar water 
@lorealparis brow gel *
@nyxcosmetics_uk brow pen 
@simpleskin ceramide booster serum 
@lancomeofficial Rénergie spf 50 *
@esteelauderuk futurist concealer 
@yslbeauty bronzer 
@natashadenonabeauty mini tropic palette 
@lancomeofficial idole flutter lash mascara *
@elfcosmeticsuk power grip matte primer 
@milkmakeup hydro tint shade 2 
@chantecaille gel bronzer 
@danielsandlermakeup blush petal 
@lauramercier blur powder 
@muacosmetics powder blush dusky rose 
@charlottetilbury Filmstar bronze and glow 
@elfcosmeticsuk lip liner spill the tea
@charlottetilbury collagen lip bath pinkgasm
@danessamyricksbeauty set it forever mist 

#makeuplooks #grwm #makeuptutorial #makeupvideos

Who is Kat’s audience?

Kat's audience is likely composed of beauty enthusiasts in the UK seeking practical makeup and skincare advice. Their high Instagram engagement rate (13.46% ER) significantly surpasses industry benchmarks (Instagram ~1.5% ER), indicating a highly receptive and active community. This suggests strong intent signals, with followers actively seeking product recommendations and tutorial content, and a high potential for quality engagement through comments, shares, and potential conversions on recommended products.

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If you're looking for creators like this creator, you'll love their content for makeup tutorials, beauty reviews, and skincare routines.

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