What kind of content does Lucy make?
Lucy offers an authentic glimpse into the realities of first-time motherhood with her toddler. Her TikTok videos showcase relatable "day in the life" content, from morning routines to managing childcare and navigating the return to work. Lucy also shares valuable insights on mom self-care and occasional posts on baking and child-friendly shopping, creating a warm and informative space for parents.
Are you a brand that’s partnered with Lucy?
Verify your partnership
Who is Lucy’s audience?
Lucy's audience is likely comprised of parents, primarily mothers in the UK, actively seeking relatable content and practical advice on toddlerhood and parenting. Their intent signals are strong, indicated by their engagement with "first-time mom," "toddler life," and "parenting tips" keywords. With a TikTok ER of 3.32%, Lucy's engagement is performing above the benchmark (approx. 3.0%), suggesting a highly invested and receptive community eager for her "day in the life" and "mom self-care" content. This indicates a high-quality audience likely to respond well to targeted campaigns.
Which creators are similar to Lucy?
If you're looking for creators like this creator, you'll find relatable content perfect for first-time moms navigating toddler life and seeking self-care tips.
Faye
TikTok @fayewilliamsssx
The creator shares videos focused on their life as a toddler mum. Content includes daily routines, such as evening and morning routines after nursery, and self-care activities like skincare and baths. They also post about toddler-related topics, including their child's speech development and playtime. Additionally, the creator shares short vlogs about shopping hauls and meal diaries.
lindsayfirsttimemummy
TikTok @lindsayfirsttimemummy
This creator shares content about everyday life as a mum to a young daughter. Videos include relatable parenting moments, such as toddler antics and challenges, as well as documenting milestones like first steps. The creator also shares aspects of their daily routine, including coffee making and self-care. Additionally, they discuss products they use, such as children's weaning bibs and a children's audio device, and seek advice from other parents on challenges they face.
Mia Wootton
TikTok @_miawootton · Instagram @_miawootton
This creator shares videos documenting their daily life as a mother. Content includes routines, such as evening and cleaning routines, and family activities. They also post vlogs featuring toddler life and motherhood experiences. Additionally, the creator shares shopping hauls from various retailers and discusses occasional purchases like cars.
Frequently asked questions
Sign in to view Lucy's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Lucy today
You can use Nutcake’s agentic tools for free. Sign up today to work with Lucy on your creator campaign.