What kind of content does Lucy Smith make?
Lucy Smith crafts delicious, from-scratch recipes for her engaged audience on Instagram and TikTok. Her content spans tempting baked goods, hearty savory dishes, and refreshing drinks, all presented with a clear, instructional tone. Beyond the kitchen, Lucy offers authentic lifestyle vlogs, giving brands a window into her relatable daily routines.
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Verify your partnershipWho is Lucy Smith’s audience?
Lucy Smith's audience is likely comprised of home cooks and aspiring bakers seeking practical, accessible culinary inspiration. Their intent signals are strong, indicated by high engagement rates on both Instagram (4.79%) and TikTok (9.36%), significantly outperforming platform benchmarks (Instagram ~1.5%, TikTok ~3.0%). This suggests a highly receptive and actively participating community, eager to try recipes and engage with lifestyle content. The quality of engagement is exceptionally high, pointing to a loyal and invested follower base.
Which creators are similar to Lucy Smith?
If you're looking for creators like this creator, you'll love channels that offer delicious recipes from scratch, baking tutorials, and a peek into a vibrant lifestyle.
Yinka Ogunbiyi
Instagram @foodfireandsoul
This creator posts recipes and cooking tutorials. They focus on dishes such as seafood, chicken, and baked goods like cheesecake and cornbread. The creator also shares drink recipes, including cocktails and mocktails. They often highlight specific ingredients or brands in their videos.
Mandi
Instagram @thatgirl.mandi
This creator shares a variety of recipes, focusing on easy-to-make dishes. Their content includes tutorials for sweet treats like strawberry cookies and chocolate yogurt clusters, as well as savoury meals such as bourbon chicken and millionaire's spaghetti. They also demonstrate how to make cocktail-inspired sorbets and baked goods like mac and cheese.
Remi Idowu
TikTok @foodbyremi · Instagram @foodbyremi
This creator shares a variety of recipes, focusing on both sweet and savoury dishes. They often post baking tutorials, covering topics such as cakes, cookies, and pretzels. The creator also shares recipes for main courses like chicken curry, chicken wings, and roast chicken. Some videos offer cooking hacks, such as a doner kebab recipe, and drink recipes like a hazelnut latte slushie. They also recently shared content related to their wedding.
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