What kind of content does Matt make?
Matt offers a refreshingly honest and humorous look at gardening in the UK countryside. Through relatable videos on Instagram, he shares the real, often chaotic, side of tending a garden, from late planting to unexpected mishaps. His dry wit and imperfect methods, sometimes accompanied by a glass of wine, make his insights into growing everything from bulbs to mushrooms genuinely entertaining and engaging for viewers.
Are you a brand that’s partnered with Matt?
Verify your partnership
Who is Matt’s audience?
Matt's audience is likely comprised of individuals interested in gardening, particularly those who appreciate a humorous and relatable approach to common garden mishaps. Given his UK countryside content, there's a strong indication of an audience that resonates with rural aesthetics and British humor. His Instagram engagement rate of 4.64% significantly outperforms benchmarks across major platforms (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), signaling a highly engaged and receptive community. This suggests strong potential for brand partnerships seeking authentic connection and high interaction rates.
Which creators are similar to Matt?
If you're looking for creators like this creator, you'll love relatable gardeners who share funny UK countryside mishaps and everyday garden fails.
Garden with Jonny
TikTok @gardenwithjonny · Instagram @gardenwithjonny
This creator shares content about gardening, offering advice on seasonal jobs and plant care. They also discuss their experiences with publishing a gardening book and share insights into winter gardening techniques. In addition, the creator posts about their role as a firefighter, highlighting equipment checks and safety procedures. They also humorously compare being a baker to being a gardener.
The Mediterranean Gardener
TikTok @themediterraneangardener · Instagram @the_mediterranean_gardener
The creator makes videos about garden maintenance, lawn care, neighbourly rules regarding trees, and seasonal gardening tasks. Their content includes practical advice on over-seeding lawns, leveling uneven grass areas, and managing garden plants. They focus on clear, step-by-step instructions suitable for gardeners of all experience levels.
RobGardensAndGrows
TikTok @robgardensandgrows · Instagram @robgardensandgrows
The creator makes videos about gardening, wildlife, and everyday life. They share methods for plant care, gardening tips, and experiences with animals such as badgers and cats. Their content often includes humorous commentary and observations about nature and daily routines. Overall, their videos focus on nature, gardening, and personal insights.
Frequently asked questions
Sign in to view Matt's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Matt today
You can use Nutcake’s agentic tools for free. Sign up today to work with Matt on your creator campaign.