What kind of content does The Closet make?
The Closet curates a vibrant feed of vintage fashion on Instagram, specializing in seasonal edits from festive party wear to summer styles. They take followers along to bustling vintage markets and pop-up events, sharing exciting fashion finds. Brands can connect with The Closet to explore collaborations that highlight unique, shop-ready vintage pieces and tap into a community eager for curated style.
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Who is The Closet’s audience?
The Closet's audience is likely composed of fashion-conscious individuals in the UK, actively seeking unique vintage pieces and style inspiration. Their high Instagram engagement rate (12.28% ER) significantly surpasses industry benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly dedicated and interactive follower base. This suggests strong intent signals for purchasing recommendations and a high-quality engagement level, making them an attractive audience for brands focused on sustainable and retro fashion.
Which creators are similar to The Closet?
If you're looking for creators like this creator, you'll love discovering unique vintage fashion, seasonal edits, and exciting market finds perfect for the eco-conscious shopper.
Brooke
Instagram @brookeviintage
The creator posts videos showcasing vintage fashion and style, often featuring outfits from the 1920s, 1940s, 1950s, and 1960s. They share looks from various brands and highlight specific clothing items, such as dresses and coats. The content also includes travel diaries from locations like Ibiza and Scotland, often with a vintage aesthetic. Additionally, the creator shares behind-the-scenes of photoshoots and occasional Halloween costume ideas.
Molly Catherine
Instagram @itsmollycatherine
This creator posts videos about their outfits, often showcasing seasonal clothing and trending styles. They share details about the brands they are wearing, with a particular focus on secondhand and vintage items. The content also includes preparations for events like festivals and discussions on personal style choices.
The Vanity Case
TikTok @thevanitycase · Instagram @thevanitycase
This creator posts videos about vintage fashion and styling. They share thrift finds, outfit ideas, and tips for shopping for pre-loved clothes. The creator also discusses historical fashion, such as Marie Antoinette's style, and shares personal reflections. They often highlight outfits from their own vintage shop and feature collaborations with other brands. Additionally, they sometimes post about experiences like exhibitions and festive events.
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