What kind of content does this_esme make?
this_esme offers an authentic glimpse into equestrian life, sharing practical advice on horse care and showcasing the realities of rural living. Their content, popular on TikTok and Instagram, also features beloved pets and honest reviews of equestrian gear. Brands can connect with an engaged audience interested in the equestrian lifestyle and the unique experiences of country living.
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Who is this_esme’s audience?
This_esme's audience is likely comprised of individuals passionate about equestrianism, horse care, and rural lifestyles, with a strong interest in pet content and relevant gear. Their exceptionally high engagement rates (TikTok: 17.37%, Instagram: 17.55%) significantly surpass industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly dedicated and responsive community. This suggests strong potential for brand partnerships seeking to reach an engaged niche audience that actively seeks out and trusts recommendations within this specific vertical.
Which creators are similar to this_esme?
If you're looking for creators like this creator, target audiences interested in equestrian life, horse care, rural living, and pet content featuring equestrian gear.
SillyPrune
TikTok @sillyprune · Instagram @sillyprune
This creator posts videos about horses and equestrian activities, including riding, jumping, and racing. They also share content related to off-roading with quad bikes and driving trucks. Some videos feature humorous stories and vlogs about their experiences, sometimes involving their dogs and personal anecdotes.
Livi Shelby
TikTok @livshelby
This creator posts videos about equestrian life, including riding horses and caring for them. They also share their journey of starting their own equestrian clothing brand, documenting the design process and photoshoots. Additionally, the creator discusses personal topics such as building confidence after childbirth and navigating challenging social dynamics with other girls. They also share stories about rescuing and rehoming ponies.
India Katona
Instagram @indiakatona
This creator shares content related to equestrian life, often featuring their horses and country pursuits. They document visits to events like the Chelsea Flower Show and Badminton Horse Trials, highlighting shops and brands they discover. The creator also shares insights into their social media journey, including launching training courses. Additionally, they post humorous comparisons between goats and men, as well as picturesque views from their rural surroundings.
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