What kind of content does Sarah make?
Sarah crafts inspiring TikToks and Instagram Reels showcasing effortless interior styling and seasonal home décor. Her content focuses on creating a cosy atmosphere, offering chic tips for room makeovers and highlighting personal touches like soft furnishings, flowers, and books. Viewers get a glimpse into her beautifully styled home, complete with charming window views and seasonal touches, often with a furry friend making an appearance.
Are you a brand that’s partnered with Sarah?
Verify your partnership
Who is Sarah’s audience?
Sarah's audience is likely comprised of individuals interested in home aesthetics and lifestyle, primarily within the UK. Their intent signals are strong, as evidenced by exceptionally high engagement rates on both TikTok (20.17%) and Instagram (49.14%), significantly outperforming industry benchmarks (TikTok ~3.0%, Instagram ~1.5%). This suggests a highly dedicated and responsive community actively seeking inspiration and advice on interior styling, seasonal decor, and creating a cozy atmosphere. The quality of engagement is therefore expected to be very high, indicating strong potential for brand partnerships focused on home goods, decor, and lifestyle products.
Which creators are similar to Sarah?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking inspiration to transform their home into a cozy, stylish, and seasonally decorated sanctuary.
Flossie Allanson
Instagram @byflossieallan
This creator posts content focused on home styling and interior design, often with a cosy, cottage aesthetic. They share tips and tutorials on how to style items like ottomans and coffee tables, creating visually appealing and inviting spaces. Their content also features seasonal decorations, such as Christmas table settings, and highlights their experiences with travel and hosting events. The creator often incorporates elements of traditional British country living and a 'Nancy Meyers' interior style into their posts.
Chloe
Instagram @homeatthemanford
This creator shares content focused on home interiors, with a particular emphasis on neutral colour palettes and cosy aesthetics. They document home improvements, new decor finds, and organisational solutions like under-stairs storage. The creator also shares travel diaries from various destinations, including the Maldives and Greece, alongside seasonal content such as Christmas decorations.
Laura Alissia Home
TikTok @lauraalissiahome
The creator shares videos focused on creating a cosy and inviting home atmosphere. Content includes styling living spaces, such as console tables and kitchens, with a focus on warm and neutral aesthetics. They also feature elements like fresh flowers, candles, and morning routines involving coffee. Additionally, the creator shares content related to preparing a nursery for a new baby and personal self-care routines.
Frequently asked questions
Sign in to view Sarah's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Sarah today
You can use Nutcake’s agentic tools for free. Sign up today to work with Sarah on your creator campaign.