What kind of content does Shayla make?
Shayla offers an authentic glimpse into her pregnancy journey, sharing relatable content on Instagram that spans from her favorite skincare routines and daily maternity outfits to the joys of nesting and nursery organization. Her engaging tutorials on makeup application and wig installation, alongside her attendance at special events like baby showers, showcase a vibrant and personal approach to lifestyle content. Brands can connect with Shayla's audience through her relatable experiences and aspirational aesthetic.
Are you a brand that’s partnered with Shayla?
Verify your partnership
Who is Shayla’s audience?
Shayla's audience is likely comprised of expectant parents and those interested in beauty and lifestyle content, primarily women in their late 20s to early 40s. Their intent signals are strong, indicating a desire for practical advice on pregnancy, baby preparation, and organization, alongside interest in beauty tutorials. Shayla's Instagram engagement rate of 7.26% significantly surpasses industry benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), suggesting a highly engaged and loyal community. This elevated engagement quality presents a valuable opportunity for brands seeking to connect with a receptive and active consumer base.
Which creators are similar to Shayla?
If you're looking for creators like this creator, you'll find them perfect for expecting parents seeking advice on pregnancy, baby prep, skincare, makeup, and nursery organization.
Mica
TikTok @micagalley
This creator shares content focused on self-care and positive affirmations. They document their experiences during maternity leave, including skincare and hair routines. The creator also posts about fashion, such as comfortable outfits suitable for pregnancy, and shares their leisure activities like binge-watching TV shows and reading.
Lauren Magee
TikTok @lauren.mag33
This creator shares content about their pregnancy journey and life as a new mother. They also post about skincare routines and product reviews, including trying out new makeup and beauty items. Additionally, they discuss postpartum recovery and body changes.
Frouzan M.
Instagram @froartistry
This creator shares content related to their experiences as a new mother, including the birth of their baby and early parenthood. They also post about beauty and skincare routines, often featuring product recommendations and makeup tutorials. Additionally, the creator discusses various aspects of pregnancy, sharing personal reflections and tips.
Frequently asked questions
Sign in to view Shayla's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Shayla today
You can use Nutcake’s agentic tools for free. Sign up today to work with Shayla on your creator campaign.