What kind of content does Shayla make?
Shayla offers an authentic and relatable look into her pregnancy journey on Instagram. She shares her favorite pregnancy-safe skincare routines and stylish daily outfits, while also documenting the exciting process of preparing for her baby, from nesting to nursery organization. Shayla also provides engaging makeup tutorials and wig installation guides, making her a go-to source for beauty enthusiasts and expectant mothers alike.
Are you a brand that’s partnered with Shayla?
Verify your partnership
Who is Shayla’s audience?
Shayla's audience is primarily composed of expectant parents and those interested in beauty and lifestyle content, likely skewing female and within childbearing age. Their intent signals are strong, indicated by high engagement rates on her Instagram (7.26% ER), significantly exceeding benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly invested and active community eager for product recommendations, advice, and inspiration related to pregnancy, baby preparation, and beauty. The quality of engagement is demonstrably high, presenting a valuable opportunity for brands targeting this demographic.
Which creators are similar to Shayla?
If you're looking for creators like this creator, you'll find them perfect for expecting parents seeking advice on pregnancy, baby prep, skincare, makeup, and nursery organization.
Mica
TikTok @micagalley
This creator shares content focused on self-care and positive affirmations. They document their experiences during maternity leave, including skincare and hair routines. The creator also posts about fashion, such as comfortable outfits suitable for pregnancy, and shares their leisure activities like binge-watching TV shows and reading.
Lauren Magee
TikTok @lauren.mag33
This creator shares content about their pregnancy journey and life as a new mother. They also post about skincare routines and product reviews, including trying out new makeup and beauty items. Additionally, they discuss postpartum recovery and body changes.
Frouzan M.
Instagram @froartistry
This creator shares content related to their experiences as a new mother, including the birth of their baby and early parenthood. They also post about beauty and skincare routines, often featuring product recommendations and makeup tutorials. Additionally, the creator discusses various aspects of pregnancy, sharing personal reflections and tips.
Frequently asked questions
Sign in to view Shayla's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Shayla today
You can use Nutcake’s agentic tools for free. Sign up today to work with Shayla on your creator campaign.