What kind of content does Cassie make?
Cassie shares captivating videos of her adventures across the UK's stunning landscapes, from wild camping under the stars to invigorating hikes through autumn forests. Her content, primarily on Instagram, highlights practical tips like setting up camp and embracing the elements, alongside personal reflections and the joy of exploring nature with her book club. Brands will appreciate her authentic storytelling and deep connection to the outdoors.
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Who is Cassie’s audience?
Cassie's audience is likely comprised of UK-based individuals with a strong interest in outdoor pursuits, specifically hiking and wild camping. Their engagement rate of 33.95% on Instagram significantly surpasses industry benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly dedicated and responsive community. This suggests a strong intent to consume content related to UK landscapes and nature, making them valuable for brands in the outdoor gear, travel, and conservation sectors. The high ER points to excellent potential for driving action and fostering brand loyalty.
Which creators are similar to Cassie?
If you're looking for creators like this creator, you'll find them perfect for audiences who love exploring the UK's natural beauty through wild camping, hiking, and outdoor adventures.
Sophie Newey
TikTok @nsophiexplr
This creator shares videos of their outdoor adventures, often featuring scenic natural landscapes. They post content from various locations across the UK, including Wales and the Lake District. Hiking and exploring mountainous regions are common themes in their videos. Some posts also highlight waterfalls and forests, emphasising a connection with nature and personal well-being.
HikesWithFoz
TikTok @hikeswithfoz
This creator posts videos about hiking in various locations across the UK. Their content often features mountainous landscapes, including the Lake District and Scottish Highlands. They also share experiences of wild camping and visiting scenic spots like waterfalls. Some posts highlight the beauty of the British countryside and nature.
Sam Culley
TikTok @samrculley · Instagram @samrculley
This creator posts videos about hiking and outdoor adventures in various locations across the UK and Switzerland. They share details about specific trails, including distances, terrain, and points of interest, such as the White Peak Loop and the Malvern Hills. The creator also provides practical advice on hiking gear, winter camping equipment, and what to pack for day hikes. Additionally, they document personal challenges, like training for the South West Coast Path, and visit places like Hafren Forest and Portmeirion.
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