What kind of content does hay make?
hay brings a fresh and approachable perspective to fashion and beauty on TikTok. Viewers can expect engaging outfit inspiration, practical makeup tutorials, and helpful hair styling tips, often featuring product recommendations. Beyond style, hay also delights audiences with exciting hauls of clothing and home goods, alongside personal updates that offer a glimpse into their everyday life and favorite comfort movies.
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Who is hay鈥檚 audience?
Hay's audience is likely comprised of fashion-forward individuals in the UK seeking outfit inspiration and beauty advice. Their high engagement rate (12.51% ER on TikTok, significantly above the ~3.0% benchmark) signals a highly receptive and active community, indicating strong intent to discover and adopt new trends and products. This suggests a valuable audience for brands looking for authentic endorsements and a high likelihood of driving purchase decisions.
Which creators are similar to hay?
If you're looking for creators like hay, you'll find inspiration for your next outfit, makeup tutorial, or product haul.
Chyna Solder
TikTok @chynasolder 路 Instagram @chynasolder
This creator shares a variety of content, including skincare routines and product reviews, often highlighting new or favourite items. They also post fashion-related videos, featuring outfit inspiration for occasions like Valentine's Day and showcasing shopping hauls. Additionally, the creator documents personal updates such as new hairstyles and home makeovers, like their bathroom and bedroom transformations.
Fiona Brown
TikTok @fionahelenabrown 路 Instagram @fionahelenabrown
This creator shares content about their daily life, including cooking, home decor, and fashion hauls. They also post videos about self-care routines, such as getting their brows done and trying new haircare products. The creator often shares motivational quotes and personal reflections. They also share snippets of their travels and experiences, like flying to new destinations and enjoying meals at work.
Farah Vargas
Instagram @farahpink
This creator shares content about beauty and fashion. They often post reviews and tutorials for makeup and skincare products, highlighting items from various brands and retailers. The creator also shares outfit of the day posts, featuring different clothing items and accessories, and occasionally discusses haircare routines and product recommendations.
Frequently asked questions
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