What kind of content does Em make?
Em offers an authentic glimpse into the joys and realities of family life, with a particular focus on parenting. On TikTok, she shares relatable moments with her child, from celebrating milestones to highlighting practical solutions for busy parents. Her content often touches on the everyday challenges and triumphs, creating a genuine connection with her audience.
Are you a brand that鈥檚 partnered with Em?
Verify your partnership
Who is Em鈥檚 audience?
Em's audience is likely comprised of UK-based parents and caregivers actively seeking practical advice and relatable content on child-rearing and family life. Their high engagement rate (7.66% ER on TikTok, significantly above the ~3.0% benchmark) suggests a highly invested community, indicating strong intent signals for product recommendations and sponsored content related to convenience and parenting solutions. This audience demonstrates a clear willingness to interact with content that simplifies daily routines and celebrates family milestones.
Which creators are similar to Em?
If you're looking for creators like Em, you'll find them perfect for parents seeking relatable content on navigating childhood milestones with ease and convenience.
Chelsy Cranie
TikTok @chelsycranie 路 Instagram @chelsycranie
This creator posts videos predominantly focused on family life and parenting, often using hashtags like #momtok, #dadtok, #foryoupage, and #fyp. Their content includes moments with their children, sibling interactions, and experiences with IVF. They also share product hauls, family milestones, and the importance of date nights.
Lauren Pack
Instagram @lauren__pack
This creator shares snippets of family life, focusing on parenting three children. Their content features day-in-the-life vlogs, shopping hauls, and outfit showcases. They also provide practical tips on children's routines and activities for families with different age groups. The videos document both the realities of daily parenting and moments of leisure.
Autumrideouttaylor
TikTok @autum.rideouttaylor
This creator shares moments from their life, often focusing on their son. They post about the joys of parenthood, including welcoming a new baby. The content also includes personal updates and glimpses into their daily experiences. Some videos touch upon relationship themes and relatable life events. The creator also shares behind-the-scenes content from photoshoots.
Frequently asked questions
Sign in to view Em's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Em today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with Em on your creator campaign.