What kind of content does Joe Onyuma make?
Joe Onyuma crafts engaging video content across TikTok and Instagram, blending his passions for sports, cars, and travel. Viewers can expect dynamic coverage of everything from Formula 1 races and basketball games to in-depth reviews of both luxury and everyday vehicles. Joe also shares his personal travel diaries, offering guides to destinations like the Cotswolds and city explorations in London and Chicago, all infused with a relatable lifestyle perspective.
Are you a brand that’s partnered with Joe Onyuma?
Verify your partnership
Who is Joe Onyuma’s audience?
Joe Onyuma's audience is likely comprised of individuals interested in aspirational content spanning sports, automotive culture, travel, and general lifestyle. Their high engagement rates (TikTok 8.89%, Instagram 11.38%) significantly outperform industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating strong audience loyalty and active participation. This suggests viewers are not just passively consuming content but are highly receptive to reviews and recommendations, presenting a valuable opportunity for brands seeking engaged consumers within these verticals.
Which creators are similar to Joe Onyuma?
If you're looking for creators like Joe Onyuma, you'll find them perfect for audiences interested in high-octane sports, sleek cars, aspirational travel, and a curated lifestyle, all brought to life through engaging reviews.
Vernon Kay
TikTok @vernonkayofficial · Instagram @vernonkay
This creator shares videos about a variety of topics. They have posted content related to Formula 1 racing, including attending events in Mexico City. The creator also shares personal experiences, such as organising socks during lockdown and participating in a Lego building challenge. Additionally, they have posted about skincare routines aimed at men and promoting biscuit giveaways tied to talent shows.
Seb Melrose
TikTok @sebmelrose · Instagram @sebmelrose
This creator posts content about Formula 1 racing, sharing opinions on qualifying results and race predictions. They also share videos related to their personal life, including attending sporting events like rugby matches and races. The creator also posts about their business ventures, specifically a vodka iced tea brand, and occasionally shares workout routines and humorous skits.
Bita
TikTok @bita
This creator shares a variety of lifestyle content. Videos include daily vlogs, cooking and meal preparation, and morning or night routines. They also post about beauty treatments, film recommendations, and relationship advice concerning what different age groups of men look for in a partner. The creator also shares content about their weekly food shop and office life.
Frequently asked questions
Sign in to view Joe Onyuma's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Joe Onyuma today
You can use Nutcake’s agentic tools for free. Sign up today to work with Joe Onyuma on your creator campaign.