What kind of content does Beth Mac make?
Beth Mac offers a vibrant blend of makeup tutorials and beauty reviews, with a focus on cruelty-free brands and hauls from popular retailers like Boots. Her content extends to relatable personal narratives, including birthday celebrations and managing skincare concerns like acne. On TikTok and Instagram, Beth also shares engaging 'get ready with me' videos and curated fashion inspiration, showcasing a mix of thrifted finds and designer pieces.
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Who is Beth Mac’s audience?
Beth Mac's audience is likely composed of individuals interested in makeup tutorials, beauty product reviews, and relatable personal experiences, with a strong presence from the UK. Their high engagement rates (TikTok 8.23%, Instagram 6.74%) significantly exceed platform benchmarks, indicating a highly invested and active community. This suggests strong potential for brand partnerships seeking authentic endorsements and a receptive audience for sponsored content, particularly within the beauty and fashion sectors.
Which creators are similar to Beth Mac?
If you're looking for creators like this creator, you'll love authentic GRWMs and personal beauty journeys from those who share their makeup and fashion finds.
Elle James
TikTok @ellejamesmakeup · Instagram @ellejamesmakeup
This creator posts a variety of content, including makeup tutorials, skincare routines, and fashion hauls. They often showcase new makeup products, share tips on achieving specific looks, and demonstrate how to use various beauty items. Additionally, the creator shares shopping trips to stores like Zara and B&M, featuring new clothing and home items. They also document aspects of their daily life, such as getting ready for events and trying out new hair styles.
Romy Morris
TikTok @romymorris.x · Instagram @romymorris.x
This creator shares content about their experiences with moving into a new home, including unpacking and organising. They also post about beauty products, showcasing monthly empties and reviewing new makeup and skincare items. Additionally, the creator shares fashion and outfit ideas, often featuring ski wear and evening outfits.
Lucy Conlan
TikTok @lucyconlanxx · Instagram @lucyconlanmakeup
This creator shares travel vlogs, focusing on experiences in Thailand. They document activities such as renting mopeds, visiting viewpoints, and trying local food. The creator also posts about skincare routines and beauty tips, including makeup organisation and teeth whitening. They also share fashion content related to holidays and everyday styling.
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