What kind of content does Bethan make?
Bethan shares her passion for all things beauty and skincare on Instagram. Her feed is a curated collection of honest reviews, from the latest fragrance launches to her holy grail makeup essentials. With a focus on healthy skin routines and seasonal refreshers, Bethan offers practical advice and delightful unboxing experiences for her engaged audience.
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Who is Bethan’s audience?
Bethan's audience is likely composed of individuals in Great Britain interested in beauty, skincare, fragrance, and makeup, with a strong inclination towards product discovery and reviews, as indicated by her unboxing content. Her exceptionally high Instagram engagement rate of 30.38% significantly surpasses industry benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), signaling a highly dedicated and responsive community. This suggests that her followers actively seek her recommendations and are likely to convert on partnered content, making her profile a valuable asset for brands targeting engaged beauty consumers.
Which creators are similar to Bethan?
If you're looking for creators like this creator, partner with beauty enthusiasts who excel at unboxing, skincare reviews, and makeup tutorials to engage your target audience.
leah rogers
Instagram @byleahrogers
The creator posts videos focused on beauty and skincare routines. They often share their favourite makeup products, particularly lipsticks and glosses, and demonstrate how to achieve certain looks. Additionally, the creator shares content about self-care, such as evening routines and maintaining a tidy vanity space. Their videos also feature seasonal makeup and skincare recommendations.
Emily Buckingham
Instagram @glow.with.emily.x
This creator shares content focused on beauty and skincare products. They post reviews and unboxings of items such as perfumes, makeup, and various skincare ranges. The content often highlights specific product details like fragrance notes or key ingredients and includes sponsored or gifted items.
Jeaulina
Instagram @healthbyjeau
This creator shares content focused on beauty and skincare. They post makeup tutorials, demonstrating looks using various products and brands, often featuring soft glam styles. The creator also shares their skincare and haircare routines, highlighting specific products they use for cleansing, hydration, and hair health. Additionally, they occasionally post about lifestyle activities and fashion.
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