What kind of content does My Little Edinburgh make?
My Little Edinburgh offers a charming glimpse into life in Scotland's capital, perfect for brands seeking authentic lifestyle content. Through engaging TikToks and Instagram Reels, they highlight beloved local bookshops, cozy cafes, and picturesque city walks, often embracing the atmospheric charm of rainy days. Their content also features curated outfit inspiration and exciting event coverage, from theatre nights to unique themed experiences, showcasing a vibrant and stylish perspective on Edinburgh living.
Are you a brand that’s partnered with My Little Edinburgh?
Verify your partnership
Who is My Little Edinburgh’s audience?
My Little Edinburgh's audience is likely composed of individuals interested in UK travel, specifically Edinburgh, and those who appreciate lifestyle content, fashion, and literary culture. Their high engagement rates (TikTok 11.52%, Instagram 25.01%) significantly surpass industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly dedicated and responsive community. This suggests strong intent signals for recommendations related to local experiences, bookshops, and curated outfits, with a high likelihood of quality engagement through comments, shares, and potential purchase conversions.
Which creators are similar to My Little Edinburgh?
If you're looking for creators like this, you'll love discovering stylish locals who share insider tips on Edinburgh's best bookshops, outfits, and events.
sabrina
Instagram @sabrina.nordlund
This creator produces social media content focused on their daily life and explorations within Edinburgh, Scotland. They frequently share videos reviewing local businesses, such as saunas, cafes, and restaurants, often incorporating these experiences into 'day in the life' vlogs. The content also features tours of Edinburgh's landmarks, including its Christmas market and Old Town, capturing the city's atmosphere. Furthermore, the creator shares personal shopping hauls and posts aesthetically styled content.
iangblack
TikTok @iangblack · Instagram @iangblack
This creator posts videos about their experiences and travels in Scotland, particularly Edinburgh. They showcase traditional festivals like the Edinburgh Torchlight Procession and Up Helly Aa, as well as the Edinburgh Fringe Festival. The creator also shares their daily life as a content creator, highlighting technology and coffee machines. Their content often features iconic Scottish landmarks and scenery.
Finding the Feed Rebecca
Instagram @findingthefeed
This creator posts videos about food and drink. They frequently review restaurants in Edinburgh and Glasgow, showcasing dishes like pizza, pasta, steak, and seafood. The creator also shares content from spa days and hotel stays. They often include details about special offers and dining experiences.
Frequently asked questions
Sign in to view My Little Edinburgh's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with My Little Edinburgh today
You can use Nutcake’s agentic tools for free. Sign up today to work with My Little Edinburgh on your creator campaign.