What kind of content does mills make?
mills brings viewers along for their latest shopping adventures, from unboxing Primark hauls to trying out new McDonald's menu items. Their authentic and relatable style shines through in honest reviews and engaging try-on hauls, offering a fun glimpse into everyday consumer discoveries. Brands can connect with an audience interested in relatable lifestyle content and product experiences.
Are you a brand that’s partnered with mills?
Verify your partnershipWho is mills’s audience?
Mills' audience is likely composed of young, budget-conscious shoppers in the UK, actively seeking relatable and entertaining content around affordable fashion and fast food. Their high engagement rate (19.39% ER on TikTok, significantly above the ~3.0% benchmark) signals strong interest and a propensity to interact with content, indicating a receptive audience for sponsored product placements and reviews. This audience demonstrates clear intent to discover new products and dining options, making them valuable for brands targeting the UK's Gen Z and young millennial demographic interested in value-driven consumption.
Which creators are similar to mills?
If you're looking for creators like this creator, you'll love their fun and relatable shopping hauls, food reviews, and try-on hauls, perfect for anyone who loves budget-friendly fashion and fast food finds.
JADA LEIGH
TikTok @jadaleighh.xx
This creator shares videos about their daily life, often featuring relatable situations and personal experiences. They post about their work, including their role as a shift manager at McDonald's. The creator also shares content related to fashion, such as Primark hauls and outfit inspiration, as well as beauty content like makeup tutorials and skincare tips. Additionally, they sometimes share nostalgic content from past years.
myaboughey
TikTok @bougheyxm
This creator shares videos about their daily life and shopping experiences. They often feature content related to coffee, matcha, and brunch items. The creator also posts about self-improvement, wellness challenges, and camera settings. Their videos include shopping hauls from various stores and vlogs of their days.
Emma Will
TikTok @emmawill2014 · Instagram @emmawill2014
This creator posts videos about food, sharing their experiences trying new takeaway options from places like KFC and McDonald's. They also document their cooking routines, sharing dinner ideas and grocery hauls from shops such as Tesco and Bookers. Additionally, the creator shares 'Get Ready With Me' videos, focusing on their nighttime routines and skincare. Some content also includes personal vlogs, such as dancing with their husband and discussing weight loss strategies.
Frequently asked questions
Sign in to view mills's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with mills today
You can use Nutcake’s agentic tools for free. Sign up today to work with mills on your creator campaign.