What kind of content does Mimi make?
Mimi shares engaging video reviews of a wide range of home goods and personal items on TikTok. Her content spans from cozy soft furnishings and kitchen essentials to beauty must-haves and tech accessories. Mimi frequently spotlights deals and discounts available on TikTok Shop, making her a go-to for discovering stylish and practical finds.
Are you a brand that’s partnered with Mimi?
Verify your partnership
Who is Mimi’s audience?
Mimi's audience is likely comprised of consumers in Great Britain interested in home goods, personal items, and beauty products, with a strong inclination towards direct purchasing via TikTok Shop. Their engagement rate of 1.82% on TikTok, while slightly below the platform benchmark of 3.0%, suggests a consistent, albeit not exceptionally high, level of interaction. This indicates a receptive audience for product-focused content and reviews, implying a moderate intent to purchase. Future engagement quality could be enhanced through more interactive content formats or exclusive offers.
Which creators are similar to Mimi?
If you're looking for creators like this creator, you'll find they're perfect for brands selling home goods, personal items, beauty products, and anything else that thrives on authentic TikTok Shop reviews.
Nazia
TikTok @naziaxhome · Instagram @naziaxhome
This creator shares videos featuring a variety of products they have discovered. They showcase items such as prayer mats designed for comfort and support, clothing like dresses and boots, and home goods including bedding and lighting. The creator also features cleaning products and appliances, as well as food items like chocolate snacks and health supplements. Many of the videos highlight items available for purchase through TikTok Shop.
Lucinda Adam
TikTok @adamandlucinda
This creator posts videos featuring a variety of consumer products. They showcase clothing items like dresses, tops, trousers, and loungewear, often highlighting their comfort and style. The creator also reviews accessories such as handbags, phone mounts, and hampers. Additionally, they share content about beauty products, including serums and skincare, as well as food items like hot chocolate and matcha. Games and party supplies are also featured in their videos.
Anne Film
TikTok @tk_annefilm
This creator posts videos about products they have purchased, often highlighting discounts and deals. They showcase a range of items, including makeup, clothing, and kitchen gadgets. Many videos feature unboxing and reviews of these affordable finds. The creator also shares clips related to seasonal changes and home cleaning hacks.
Frequently asked questions
Sign in to view Mimi's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Mimi today
You can use Nutcake’s agentic tools for free. Sign up today to work with Mimi on your creator campaign.