What kind of content does Phia make?
Phia creates engaging makeup tutorials and honest product reviews, often highlighting popular brands and sharing exclusive discount codes. Her expertise extends to hair care, with a special focus on maintaining healthy curls, promoting scalp health, and styling textured hair for both adults and children. Phia also offers glimpses into her personal style through occasional fashion posts, showcasing her favorite accessories.
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Who is Phia’s audience?
Phia's audience is likely composed of individuals interested in beauty, specifically makeup, hair care, and fashion, with a strong focus on curly hair styling. Their high TikTok engagement rate (6.83% ER, significantly above the ~3.0% benchmark) indicates a highly receptive and active community. This suggests viewers are not just passively consuming content but are actively liking, commenting, and sharing, signaling strong intent to learn, discover new products, and engage with styling advice. This high engagement quality presents a valuable opportunity for brands seeking an invested and responsive consumer base.
Which creators are similar to Phia?
If you're looking for creators like this creator, you'll love finding beauty gurus who share makeup tutorials, hair care tips, and fashion inspiration for all hair types.
Trulee Rodney
Instagram @trulee
This creator posts videos about their hair care routines and styling. They frequently experiment with different hair colours and styles, including straightening their curly hair and creating sleek back buns. The creator also shares their experiences with beauty products, such as makeup and skincare, and occasionally discusses their wellness journey. They document various hair transformations, from dyeing their hair to trying new styling techniques.
Mikayla Nicole
Instagram @itsmikaylanicole
This creator posts videos about beauty and hair care. They often share tutorials for curly hairstyles, including how to style braids and buns. The creator also reviews makeup products, discussing their application and finish, and shares skincare routines. They have featured content about participating in a beauty campaign with Rare Beauty and Selena Gomez.
Luana
TikTok @luanabxnks
This creator shares content related to natural haircare, focusing on curly hair. They discuss their personal journey of embracing their natural hair, drawing parallels between hair care and their Christian faith. The creator also posts videos about hair styling techniques and reviews hair products, including demonstrations of how to use them.
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