What kind of content does Luke Newnes make?
Luke Newnes brings a vibrant and practical approach to gardening on Instagram and TikTok. He dives deep into specific blooms like roses, dahlias, and hydrangeas, alongside broader topics of trees, shrubs, and exciting garden projects. Brands will appreciate his engaging tutorials on everything from building pergolas to essential tips on mulching and pressure washing, all delivered with an approachable, knowledgeable tone.
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Who is Luke Newnes’s audience?
Luke Newnes' audience is likely comprised of gardening enthusiasts, ranging from novice plant parents to experienced gardeners in the UK and potentially beyond. Their intent signals are strong, indicated by high engagement rates significantly above platform benchmarks (Instagram: 14.94% vs. 1.5% benchmark, TikTok: 5.42% vs. 3.0% benchmark). This suggests a highly invested community eager for practical advice, project inspiration, and visually appealing content related to plants, flowers, and garden projects, particularly roses. The quality of engagement is exceptionally high, pointing to a receptive audience for sponsored content and product recommendations within the gardening niche.
Which creators are similar to Luke Newnes?
If you're looking for creators like this creator, you'll find them perfect for audiences interested in beautiful blooms, hands-on garden projects, and cultivating stunning rose gardens.
Michelle
TikTok @floriansbotanical · Instagram @floriansbotanical
This creator posts videos about gardening and flower growing. They share tips on planting bulbs, sowing seeds, and preparing dahlias for the growing season. The creator also showcases floral arrangements and discusses seasonal flowers like tulips and narcissi. Their content often features advice on achieving a productive cutting garden and creating naturalistic displays.
Cara Addison
Instagram @gardening.with.cara
This creator shares gardening tips and advice, focusing on practical techniques such as seed saving and preparing soil. They document their own gardening experiences, including successes and challenges, such as issues with new garden borders and container planting. The creator also occasionally shares makeup tutorials, specifically eye looks, and comments on current events like the football World Cup.
Amy Barclay
Instagram @amys_homelife_
This creator posts videos about home interiors and garden design. They showcase different rooms in their house, focusing on styling with furniture and decor. The creator also shares content about their garden, including planting tips, seasonal displays, and the maintenance of their silver birch trees. Some videos feature collaborations with home and garden brands.
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