What kind of content does Mery make?
Mery crafts engaging content focused on skincare, with a particular love for Korean beauty. Her Instagram feed (@badmeryuk) offers detailed product reviews and step-by-step routines, addressing concerns like hydration and sensitivity. Mery also shares makeup tutorials, from everyday lip care to festive looks, often in a "Get Ready With Me" format. She further elevates her content by covering London's beauty events and new store openings, providing valuable insights for brands seeking to connect with an audience interested in authentic beauty recommendations.
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Verify your partnershipWho is Mery’s audience?
Mery's audience is likely comprised of beauty enthusiasts in the UK interested in skincare, Korean beauty trends, and makeup. Their engagement rate of 3.75% on Instagram significantly surpasses typical platform benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly receptive and dedicated follower base. This suggests strong intent signals for product recommendations and reviews, and a high likelihood of quality engagement through comments, shares, and potential conversions.
Which creators are similar to Mery?
If you're looking for creators like this creator, you'll find them perfect for brands targeting K-beauty enthusiasts interested in honest skincare and makeup reviews.
Nicole
Instagram @nicolejxhnson
This creator shares content related to beauty and skincare. They post videos featuring product reviews and routines, focusing on items like serums, face masks, and foundations. The creator also shares content about makeup, including lipstick shades suitable for brown skin and sparkly makeup looks. Additionally, they document experiences like attending beauty events and unboxing advent calendars.
SammySkincareLifestyle
TikTok @sammy190990
This creator posts videos focused on skincare products, often featuring Korean beauty brands. They review items such as eye patches, toners, ampoules, and creams, discussing their ingredients and effects like hydration, brightening, and firmness. The creator also shares hair care product reviews, including frizz control and overall hair health. They frequently mention receiving products as gifts or for review and often include discount codes for online retailers.
Charna Beauty skincare lifestyle
Instagram @charna.louise
This creator produces social media content focused on beauty and personal care products. They regularly feature videos reviewing various skincare items, including Korean skincare, facial oils, body scrubs, and face masks. The content also showcases haircare products such as shampoos, conditioners, and hair oils. Additionally, the creator reviews beauty accessories like press-on nails and shares unboxing videos of new parcels.
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