What kind of content does Hayley make?
Hayley offers a fresh and approachable take on beauty, specializing in accessible drugstore finds. On Instagram, she shares detailed product reviews and engaging tutorials, from full face looks to specific item demonstrations like lip glosses and blush sticks. Her content also highlights effective morning skincare routines tailored for sensitive and blemish-prone skin, making expert beauty advice available to everyone.
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Who is Hayley’s audience?
Hayley's audience is likely composed of beauty enthusiasts in Great Britain seeking accessible, budget-friendly makeup and skincare advice. Their intent signals are strong, indicated by her exceptionally high Instagram engagement rate of 8.50%, significantly outperforming benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly receptive and engaged community that actively trusts her product reviews and follows her tutorials, making them valuable for brands targeting the drugstore beauty market.
Which creators are similar to Hayley?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking honest drugstore beauty reviews, makeup tutorials, and skincare advice.
Embla Wigum
TikTok @emblawigum · Instagram @emblawigum
This creator posts content related to beauty and makeup. They share reviews and demonstrations of various makeup products, including blush, lip stains, bronzers, and powders from both high-end and drugstore brands. The creator also includes skincare routines and product recommendations, sometimes featuring sponsored content. Additionally, they share travel vlogs showcasing daily routines and outfits during their trips.
Emily Bacon
Instagram @emilylouisebacon
This creator posts videos featuring a variety of makeup and skincare products. They often showcase unboxings of new items, such as lip treatments, concealers, and highlighters. The creator also provides swatches and demonstrations of products like blush, lip tints, and mascaras, often highlighting their textures and shades. They frequently ask viewers for their opinions on the products shown.
Suki Bedeaux
TikTok @sukibedeaux · Instagram @sukibedeaux
This creator posts videos about makeup and skincare routines. They often showcase new beauty products, share 'get ready with me' style content, and demonstrate makeup application techniques. The creator also features product reviews and occasionally shares lifestyle content, such as travel or mindfulness topics.
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