What kind of content does Jodie make?
Jodie offers a relatable glimpse into her life through engaging TikTok videos. Her content focuses on daily routines, from evening wind-downs to skincare rituals, alongside fashion hauls featuring finds from Primark and Zara. She also shares a unique perspective on animal welfare and the wonders of science, creating a diverse and appealing feed.
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Who is Jodie’s audience?
Jodie's audience is likely comprised of young, budget-conscious individuals in the UK interested in accessible fashion, beauty, and lifestyle content. Their high engagement rate (9.25% ER on TikTok, significantly above benchmarks like TikTok's ~3.0%) signals strong interest and active participation, suggesting they are highly receptive to product recommendations and trend-driven content, particularly from brands like Primark. This audience is likely seeking practical advice and inspiration for everyday routines and affordable shopping.
Which creators are similar to Jodie?
If you're looking for creators like this creator, you'll love influencers who share their daily routines, fashion finds, shopping hauls, and skincare tips, especially from affordable brands like Primark.
Annasxo
TikTok @anna.sxo
This creator shares daily vlogs and content focused on 'girly things'. Their videos often feature outfit of the day posts, showing off new clothing hauls and party outfits from brands like Missguided and Boohoo. They also post 'get ready with me' videos, showcasing skincare routines and makeup application, and occasionally share 'clean with me' content for a mid-week reset.
jaz
TikTok @jasminee567
This creator posts videos about their shopping hauls, particularly from Primark, often featuring new clothing and homeware items. They also share content related to seasonal events like Halloween and Christmas, showcasing themed products and activities. Other videos include reviews of food items, such as a chicken and stuffing baguette, and experiences like going to the cinema to watch films. The creator also features sponsored content, for example, a review of a deodorant product. Their content often captures everyday moments and personal interests.
L I A N N E
TikTok @lianneclaire38
This creator posts about fashion and beauty items. They showcase clothing hauls from shops like Primark, featuring dresses, outfits for various occasions, and cosy winter wear. The creator also shares hair care products, focusing on items for healthy hair and holiday essentials. They sometimes share personal moments, such as celebrating their firstborn child.
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