What kind of content does SHRUTI make?
Shruti offers a vibrant blend of wedding inspiration, from outfit ideas to cultural traditions, alongside engaging beauty tutorials and skincare advice. Her Instagram feed also showcases captivating travelogues through India, highlighting her personal reflections on female friendships, mindfulness through yoga, and essential self-care practices. Brands will find a relatable and aspirational voice connecting with audiences interested in life's beautiful moments and personal growth.
Are you a brand that’s partnered with SHRUTI?
Verify your partnershipWho is SHRUTI’s audience?
SHRUTI's audience is likely composed of individuals interested in personal growth, lifestyle aspirations, and cultural experiences, particularly within the Indian context. Their intent signals are strong, as evidenced by an exceptional engagement rate (ER) of 8.74% on Instagram, significantly outperforming benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This high ER suggests a highly receptive and actively participating community, indicating excellent potential for brand partnerships seeking deep audience connection and conversion.
Which creators are similar to SHRUTI?
If you're looking for creators like this creator, you'll love content that blends wedding prep, beauty, mindful living, and uplifting female friendships.
WEDDING CONTENT CREATOR
Instagram @vijvlogs
This creator posts videos about weddings, focusing on various cultural ceremonies such as nikkah, Hindu, and Tamil weddings. Their content showcases different aspects of the wedding day, including bridal preparations, ceremonies like Jago and Haldi, and traditional rituals. They also highlight the work of vendors involved in creating these events, featuring decor, outfits, makeup artists, and photographers.
London Bridal Artist
Instagram @fatimatheartist
This creator focuses on makeup tutorials and behind-the-scenes content from makeup shoots. They showcase full-coverage foundation application, different makeup looks, and product reviews. The content also features traditional South Asian wedding attire and celebrations, including bridal makeup and outfits for events like Mehndi and Dholki nights. Additionally, the creator shares personal content, such as celebrating wedding anniversaries and showcasing luxury items like cars.
Misteek London by Rathika
Instagram @misteek_london
This creator shares content focused on styling and traditional South Indian fashion, particularly for Tamil brides. Their videos often showcase elaborate silk sarees, intricate jewellery, and the art of 'stacking' accessories. The creator also delves into nostalgic and retro aesthetics, drawing inspiration from 80s Tamil cinema and vintage vibes. They collaborate with various photographers, makeup artists, and designers to produce visually rich content celebrating cultural heritage.
Frequently asked questions
Sign in to view SHRUTI's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with SHRUTI today
You can use Nutcake’s agentic tools for free. Sign up today to work with SHRUTI on your creator campaign.