What kind of content does els make?
els brings her followers along on exhilarating outdoor adventures, from conquering Scottish Munros in challenging snowy conditions to hitting the trails for a run. Her TikTok feed is a vibrant mix of breathtaking scenery and practical OOTD inspiration, showcasing the gear that keeps her comfortable and stylish on every expedition. Brands looking to connect with an audience passionate about active lifestyles and nature will find els's authentic storytelling and engaging visuals a perfect fit.
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Who is els’s audience?
Els's audience is likely composed of active individuals in Great Britain interested in outdoor pursuits, specifically hiking and running, with a keen eye for outdoor fashion. Their high TikTok engagement rate of 10.79% significantly surpasses benchmarks (TikTok ~3.0% ER), indicating a highly receptive and interactive community. This suggests strong intent signals for product recommendations related to outdoor gear, apparel, and potentially travel. The quality of engagement is exceptional, pointing to a loyal following eager to consume and act on content.
Which creators are similar to els?
If you're looking for creators like this creator, you'll find inspiration for your next hiking, running, or outdoor adventure, complete with outfit-of-the-day ideas.
Stuart
TikTok @stuart0utside
This creator posts videos about outdoor adventures in Scotland. Their content often features hiking in the Scottish Highlands, including popular locations like Glencoe. They also share experiences with wild camping and road trips around the country. The videos showcase scenic mountain views and different weather conditions, from snow to sunshine.
Kiri Asteria Morrigan
TikTok @kirisnell
This creator shares their outdoor adventures, often featuring their dogs. They showcase hiking trips in various scenic locations, including the Lake District. The content includes glimpses of their gear, extensive shoe collection, and moments of gratitude for their canine companions. They also express reflections on enjoying life and nature.
em
TikTok @emilyrpurdy
This creator posts videos about their outdoor adventures and travels. They share content from various locations, including scenic natural landscapes within the UK. Their videos often feature activities such as hiking, climbing, and skiing. The creator also shares moments of enjoying nature, particularly during sunrise, and expresses a positive outlook on life and their travels.
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