What kind of content does OurHomeStyle make?
OurHomeStyle transforms everyday spaces into dream homes with inspiring renovation and DIY projects, from fitting mirrors to full room makeovers. Their TikTok and Instagram feeds are a treasure trove of clever organization tips, nursery and kitchen decorating ideas, and honest reviews of home gadgets and furniture. Brands will find a partner in OurHomeStyle, whose practical advice and stylish aesthetic resonate deeply with an engaged audience seeking to elevate their own living spaces.
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Who is OurHomeStyle’s audience?
OurHomeStyle's audience is likely comprised of homeowners and renters in the UK actively seeking inspiration and practical advice for home improvement, organization, and decor. Their intent signals are strong, evidenced by the exceptionally high engagement rate on Instagram (18.40%), significantly outperforming benchmark rates (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%). This suggests a highly dedicated and responsive community, indicating excellent potential for driving conversions on product reviews and affiliate links. The robust follower count across platforms further validates a broad reach within this niche.
Which creators are similar to OurHomeStyle?
If you're looking for creators like this creator, you'll find inspiration for your next home renovation, DIY project, or organization makeover.
Ashton Home
TikTok @the.ashton.home
This creator shares content focused on home organisation and decoration. They often showcase products for cleaning and tidying spaces, such as storage solutions and cleaning tools. The creator also highlights seasonal home decor, particularly autumnal displays, and shares reviews of various home goods. Additionally, they post about pet-related items and offer tips for covering unsightly household elements like fuse boxes.
Louise Andall
TikTok @louise_andallthingshome · Instagram @louise_andallthingshome
This creator shares content about home upgrades and organisation hacks. They often showcase products that solve common household problems, such as inefficient heating, dim lighting, or difficult cleaning tasks. The creator also features DIY projects, like building custom furniture from IKEA pieces, and shares recipes for simple dishes. Additionally, they discuss their passion for Formula 1, showing F1-themed setups and discussing race events.
Lizzy Williams
TikTok @renovationhq · Instagram @renovationhq
The creator’s content primarily revolves around home improvement projects, DIY crafts, and renovation tips. They share personal experiences related to cleaning, decorating, and organizing their home, often integrating these activities with life updates such as pregnancy. Additionally, the creator provides fashion and product recommendations, particularly focusing on maternity wear and beauty products. Seasonal themes, such as Halloween decorations and Christmas decor, frequently feature in their posts. They also highlight the importance of female support and friendship in their life.
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